Zipper Pouch Market Competitive Growth Strategies Based on Type, Applications, End User and Region

Zipper pouches will emerge as top-selling packaging solutions in the packaged food industry in the coming decade. In its latest study Future Market Insights (FMI) predicts sales to expand at a CAGR of 5.3% between 2021 and 2031. The overall valuation of the market is projected to surpass US$ 2.1 Bn by the end of 2021.

Disruptions in the supply chain following the outbreak of the coronavirus and consequent restrictions on movement and transport have negatively impacted sales. However, recovery is likely through 2021 and beyond. Expansion of the packaged food industry and the ever-growing demand for fresh produce will offer ample growth opportunities to manufacturers in upcoming years.

Zipper pouches are accepted worldwide because they are both re-sealable and re-usable. These products also offer strong barriers to external atmosphere and temperature fluctuations. Applications of zipper pouches in the pharmaceutical, cosmetics, and personal care industries are gaining traction.

Marketers and retailers are able leverage zipper pouches to fulfil demand for packaging aesthetics. Also, consumer convenience through clear packaging attributes is likely to fuel demand for the foreseeable future.

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In recent years, manufacturing giants have shifted their focus on the use of recyclable raw materials such as polyethylene (PE), polyvinyl chloride (PVC) and polypropylene (PP). Improvements in machinery have enabled large scale production with minimal waste.

Largely, the zipper pouch market is projected to grow supported by the usage of sustainable materials and green practices by producers and end-use industries.

Key Takeaways from the Zipper Pouch Market Study

  • Stand up zipper pouches account for more than 79% market value, owing to relative ease of use.
  • In North America, the U.S. holds a market share of almost 89% in 2021, driven by a matured packaged food sector.
  • The zipper pouch market in Germany is anticipated to exhibit a growth rate of 5% supported by the large-scale manufacturing sector of the country.
  • India is a fast-growing market in APEJ, driven by a large consumer base and changing consumer food and beverage consumption trends.
  • Zipper pouches are most widely used packaging various types of food products, as it holds almost 76% of market share in the year 2021.

“Expansion of the global zipper pouch market is largely driven by a surge in demand for packaged foods. The need to preserve food items and offer protection against harsh atmospheric conditions have aided developments in the industry. Most manufacturers are focusing eco-friendly raw materials and sustainable practices for producing making zipper pouches” says the FMI analyst.

Shifting Consumer Preference Towards Resealable Packaging Drives Demand

The trend of stand-up pouches is driven by consumer preference for lightweight, portable, and resealable products. Companies are focusing on developing reusable, recyclable, and durable pouches.

These stand-up pouches are specially made with polyethylene terephthalate, polyethylene or Ethylene Vinyl Alcohol (EVOH) with integrated zippers and are also available in partially transparent variables.

The product is lightweight, recyclable and is mainly used for packaging dry and frozen food. This shift in packaging trends is resulting in a surge in adoption of zipper pouches with significant demand arising from household applications.

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Zipper Pouch Market Landscape

Key players contribute 20-30% of the global market. Market leaders are largely engaged in strategies to expand production capacity while investing in material innovations to improve on packaging barrier properties.

Berry Global Group, Amcor plc and Rengo Co. Ltd., Transcontinental Inc., C.I. Takiron Corporation and Novolex Holdings, LLC are some of the leading players in the zipper pouch market.

Zipper Pouch Market Report

Future Market Insights, in its new report, offers an unbiased analysis of the zipper pouch market, analyzing historical demand from 2012-2020 and forecast statistics for 2021-2031. The study reveals growth projections on the zipper pouch market on the basis of product type (standup zipper pouch and flat zipper pouch), material type (plastic, aluminum laminates, paper, and others), end use (food, pharmaceuticals, cosmetics & personal care, and others) and the closure type (slider zip and press to close) across seven regions.

About Packaging Division at Future Market Insights

The Packaging division at FMI provides an in-depth historical analysis and granular projections of the global packaging market. Ranging from packaging materials to designs & formats, FMI has an exhaustive market research database, serving clients with unique offerings and strategic recommendations. With a repository of 750+ reports, the team analyzed the packaging industry comprehensively in 70+ countries. The team evaluates every node of the value chain and provides end-to-end research and consulting services; reach out to explore how we can help

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