Vitamin Gummies Market is projected to grow at a healthy CAGR of 5.1 % in the forecast period 2019-2029

Future Market Insights provides key insights in to the global vitamin gummies market. On the basis of value, the worldwide vitamin gummies market is projected to grow at a healthy CAGR of 5.1 % in the forecast period 2019-2029, owing to a range of factors which FMI goes into in detail.

Nutraceutical Industry and Digitization Trends Support Growth

Vitamin gummies are set to become a lucrative segment in the nutraceutical industry in the years to come. Most traction will come from working class consumers who seek to balance health aspects such as folic acid, metabolic health, and glycemic index for the human body, in a bid to tackle issues such as bone strength, immunity, and nutrient deficiencies.

The pharmaceutical industry is booming in the emerging economies of India and China with companies seeking to bolster their product portfolios, through new nutraceutical products. With the rise in ecommerce, vitamin gummies manufacturers potentially have a higher rate of profitability from this distribution channels as compared to brick and mortar outlets.

Ecommerce also allows manufacturers to provide services to complement their finished products, along with greater customer convenience through card payments, and home delivery services, which is boosting the popularity of online shopping for vitamin gummies.

Get more Insights Analysis on this Vitamin Gummies Market@

Key Market Segments

The global vitamin gummies market can be largely segregated on the basis of product type (single vitamin gummy, multivitamin gummy, and probiotic vitamin gummy), customer orientation (children, adult, men, and women), Ingredient source (animal based and plant based), packaging type (bottles & jars, stand up pouches, and others), and sales channels (direct sales, modern trade, convenience stores, departmental stores, specialty stores, pharmacies, online retailers, and others).

  • Multivitamin gummies are projected to continue their dominance with a market share of more than 63 %. However, probiotic vitamin gummies are expected to the fastest growing segment through the forecast period with a CAGR surpassing 6 %.
  • Vitamin gummies for adults will account for a larger market share of more than 64%, while vitamin gummies for children are projected to rise at a higher CAGR surpassing 6 %.
  • Animal based vitamin gummies continue to hold dominance in the industry accounting for more than three quarters of the products. However, plant based gummies are anticipated to gain rapid traction with a CAGR surpassing 6 %.
  • Direct sales and online retailers are anticipated to grow at a faster clip surpassing a CAGR of 7 %. However, modern trade channels are anticipated to remain the dominant avenue of sales through the end of 2029.

Product Type

  • Single Vitamin Gummy
    • Biotin
    • Omega & DHA
    • Vitamin C
    • CoQ10
    • Vitamin D
    • Melatonin
    • High Fibre Formulas
  • Multivitamin Gummy
  • Probiotic Vitamin Gummy
    • Bacillus Coagulans
    • Lactobacillus
    • Bacillus Subtilis
    • Others (Yeast etc.)

Customer Orientation

  • Children
  • Adult
  • Men
  • Women


  • Animal Based
  • Plant Based

Packaging Type

  • Bottles & Jars
  • Stand-Up Pouches
  • Other Packaging Type

Sales Channel

  • Direct Sales
  • Modern Trade
  • Convenience Stores
  • Departmental Store
  • Specialty Store
  • Drug Store/Pharmacies
  • Online Retailers
  • Other Sales Channels

Competitive Landscape

Major players in the industry Pharmavite, BAYER AG, Wellnext Health, Smarty Pants Vitamins, Life Science Nutritionals and Church & Dwight Co. Inc., among others. Vitamin gummies are primarily consumed in developed regions such as North America. This region is expected to continue its dominance accounting for nearly 29 % of the overall vitamin gummies market.

The APEJ region, and MEA regions on the other hand are displaying the faster growth with CAGRs of 7.5 and 6.9 % respectively. This attributed to increased incidences of vitamin deficiencies, and movements to solve national nutritional deficits.

Ask More About This Report@

Get Valuable Insights into Vitamin Gummies Market

Future Market Insights, in its latest offering, presents a detailed analysis of the global vitamin gummies market, covering historical data and forecast figures for the period between 2019 and 2029. The study provides compelling insights into the growth witnessed in the market. In terms of product type, the market is divided single vitamin gummies, multivitamin gummies, and probiotic vitamin gummies. On the basis of customer orientation, the market is split between children, adults, men, and women. Based on source, the market can be animal based and plant based. In terms of packaging, bottles and jars, stand up pouches, and others cover the key segments. In terms of sales channel, the market is segregated into direct sales, modern trade, convenience stores, departmental stores, specialty stores, pharmacies, online retailers, and others. Regionally, the global market can be segmented into North America, Latin America, Europe, APEJ, Japan, CIS & Russia, and the Middle East and Africa.

About FMI

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, the global financial capital, and has delivery centers in the U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.


Mr. Abhishek Budholiya

Unit No: AU-01-H Gold Tower (AU), Plot No: JLT-PH1-I3A,

Jumeirah Lakes Towers, Dubai,

United Arab Emirates


For Sales Enquiries:

For Media Enquiries:


Posted on

Leave a Reply

Your email address will not be published. Required fields are marked *