According to a report published by Future Market Insights (FMI), the global tissue towel market is projected to witness a meagre CAGR of 1.5 % rising from a valuation of US$ 50,346.7 Mn in 2017 to a valuation of over US$ 59, 500 Mn by the end of 2028.

Global Retail & Consumer Goods Sector Outlook along with an Overview of the Tissue Towel Market

The retail and consumer goods sector has witnessed a mind-blowing shift in the last few years and this has largely to do with the extent of technology penetration into the sector at every touch point – both business and consumer centric. Retailers are going all out in their adoption of smart technologies to woo their customers in a bid to increase brand equity. Cloud, the Internet of Things (IoT), and in-memory computing have revolutionized the manner in which brands interact with customers. The overall global sector scenario – given the rich tapestry of technology underneath – looks quite promising owing to several key factors. The main contributor to the growth of the retail and consumer goods industry globally is a rise in consumer spending brought about by an increase in per capita disposable income and consequently more purchasing power in the hands of consumers.

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With the consumer purchase journey having become increasingly complex and diversified, brands are devising new strategies to engage their customers with the right messaging delivered at the right time and through the right channel. In the current context, a few key trends are expected to redefine the retail and consumer goods sector in the near future:

• The middle-class consumer will wield maximum spending power – almost triple – by the year 2030
• Consumers will move beyond traditional stores and shop through connected mobile devices
• 3-D printing, retail robotics, wearables, Artificial Intelligence, Virtual Reality (VR), and Augmented Reality (AR) will proliferate the consumer goods industry
• A mobile enabled omnichannel retail strategy will define sector investments in the coming years

Research Methodology

FMI utilizes robust methodology and approach to arrive at market size and related projections. The research methodology for this report is based on 3 dimensional model. We conduct about 45-60 min duration detailed interviews with product manufacturers; apart from this we also collect market feedback from industry experts. To validate this data, we interact with senior panel members having more than 10 years of experience in relevant field. The panel members help in validating the findings and fill the gaps if any.  In addition, we leverage on our existing pool of information, paid database and other valid information sources available in public domain. Usually industry interactions extend to more than 50+ interviews from market participants across the value chain.

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Data Collection

FMI collects data from secondary sources including company annual reports, association publications, industry presentations, white papers, and company press releases apart from these we leverage over paid database subscriptions and industry magazines to collect market information and developments in exhaustive manner. After being done with desk research, detailed questionnaire and discussion guide is formulated to initiate primary research with key industry personnel; the discussion aims at collecting key insights, growth perspectives, prevalent market trends and quantitative insights including market size and competition developments. Both of these research approaches help us in arriving at base year numbers and market hypothesis.

Data Validation

In this phase, FMI validates the data using macro and micro economic factors. For instance, growth in electricity consumption, industry value added, other industry factors, economic performance, growth of top players and sector performance is closely studied to arrive at precise estimates and refine anomalies if any.

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Market Taxonomy

The global tissue towel market has been segmented into:

Region

• North America
• Latin America
• Western Europe
• Eastern Europe
• Asia-Pacific excluding Japan
• Middle East and Africa
• Japan

Product Type

• Rolled Tissue Towels
  • Standard Rolls
  • Center Pull Rolls
• Folded Paper Towels
  • Centerfold
  • Multi-fold
• Napkins and Luxury Towels
• Boxed Tissue Towels

End Use

• Residential
• Commercial
  • Offices
  • Restaurants
  • Other
• Hospitals & Healthcare
• Schools and Universities
• Hospitality
• Public Washrooms
• Others

Sales Channel

• Direct Sales
• E-Commerce
• Traditional Retailers
• Modern Retailers
  • Hypermarket/Supermarket
  • Discount Stores
  • Specialty Stores
  • Wholesale Club Stores