An opportunity analysis of the global Salesforce services market by Future Market Insights presents thought-provoking insights. In its new research publication titled “Salesforce Services Market: Global Industry Analysis (2012-2016) and Opportunity Assessment (2017-2027)”, Future Market Insights throws light upon the various cloud platforms and analytics pertaining to Salesforce services. The research report covers the historical analysis for the period 2012-2016 and also an extensive opportunity assessment of the global Salesforce services market for the current year as well as a forecast analysis for a period of 10 years starting 2017.

FMI’s new analysis values the global Salesforce services market at US$ 7.8 Bn in 2018, with revenues set to grow at 12.6% y-o-y in 2019. The research study remains bullish on the growth prospects of Salesforce services market through 2029. However, lack of flexibility in pricing models and budgetary considerations among end-users can create challenges for wider adoption. The study by FMI analyzes the global Salesforce services market for the period 2019-2029.

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As Salesforce services defy the ‘one-size-fits-all’ concept, service providers are offering end-to-end assistance to help end-users get services that are best-suited to their requirements. With thousands of Salesforce implementations across multiple enterprises, the Salesforce service providers are extensively focusing on creating impactful experiences to generate substantial profits. Opportunities galore for manufacturers with the increasing focus of businesses on improved customer engagement and interaction – key imperative driving growth and profitability amid competitive spaces. Some of the highly-effective Salesforce offerings- marketing cloud, commerce cloud and community cloud to name a few- have gained immense popularity over the years, which is further nudging businesses to choose Salesforce services for long-term returns.

According to the FMI report, implementation continues to remain a highly-preferred service, which is broadly categorized into integrated services, application modernization & data migration, custom application development, and testing services. Enterprises will continue to sustain high demand for Salesforce managed services, wherein these businesses get assistance from a whole team of experienced Salesforce administrators as well as consultants for effective management of their Salesforce functions.

North America – A Hub of Opportunities for Service Providers

According to the report, increasing adoption of Salesforce services in the BFSI sector is likely to continue, making it one of the most lucrative verticals for the Salesforce service vendors. Over the years, the focus of BFSI is shifting toward fruitful customer engagement in real time and across any device. This, in turn, is pushing the demand for adoption of Salesforce services in BFSI, thereby giving new opportunities for the Salesforce service vendors to reap profits from. Growth prospects for the Salesforce services, as the report opines, are high in North America, particularly in the US. In addition, the adoption of Salesforce services in Western Europe is estimated to intensify by the end of 2029, which is likely to encourage the vendors to solidify their service capabilities.

Salesforce Services Market Structure Analysis

• The global salesforce services market serves a reasonably consolidated competition landscape, where a majority of key players maintain their strategic focus on the development, joint enterprises, & partnerships, and target a stronger global footprint.
• The salesforce services market is estimated to be fragmented, which remains a key factor for its dynamic competitive nature.
• Leading Salesforce services vendors account for around 32%-34% of the overall market. Vendors such as Accenture, Deloitte, IBM, and Wipro are among the largest and most experienced in the industry, and have a significant regional coverage.

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Key Segment

By Type of Services

• Planning
  • Advisory Services
  • Change Management
• Implementation
  • Integrated Services
  • Application Modernization & Data Migration
  • Custom Application Development
  • Testing Services
• Manage
  • Monitoring
  • Upgrade
  • Governance
  • Helpdesk
  • Training
  • BPO

By Vertical

• BFSI
• Manufacturing
• Media & Communication
• Retail & CPG
• Public Sector
• Healthcare & Life Sciences
• High Tech
• Others

By Application

• Sales Cloud
• Service Cloud
• Marketing Cloud
• App Cloud
• Commerce Cloud
• Analytics