Pillow Market 2021 Outlook, Current and Future Industry Landscape Analysis 2030

Market Overview

The global pillow market has grown remarkably in the past decade owing to the growing usage of pillows for sleeping and decoration purposes.

The material utilized for filling offers particular features to a pillow and allows being used for different applications such as anti-wicking fabrics, hypoallergenic materials, as well as memory foam technologies for shoulder, neck, and head support.

Increasing awareness among consumers regarding the pillow selection which suits their sleeping position has dynamically changed the pillow market. According to a published report by Statista, the present market size is approximately 16083.6 Mn.

Pillow Market – Key Trends

The growing number of sports injuries because of the increasing adoption of sports by individuals, increasing awareness concerning cervical pillows, rising government initiatives, and increasing prevalence of spine and neck related diseases are some factors contributing the growth of the global pillow market over the forecast period.

With rising lifestyle diseases such as diabetics, heart disorders, sleeping disorders, etc., there is a rise in demand for smart pillows. These smart pillows adorn features such as snoring control, sleep modes, shape adjustment and meditation guidance among others.

The cooling technologies in these smart pillows are proven beneficial for sportspersons as well as for travellers. Pillow manufacturers will be focusing on these untapped markets through growing investment in research & development as well as improving the production efficiency during the forecast period.

Pillow Market – Growth Restraints

Less awareness regarding the cervical and neck pain caused due to basic pillows may impact the sales. The availability of inexpensive and counterfeit alternative products is anticipated to hamper market growth.

The higher cost associated with the smart pillows is unaffordable amid middle-class and low-income group consumers. Further, the maintenance cost concerning the products is higher in contrast to regular pillows. These factors are expected to hinder the growth of the pillow market over the forecast period.

COVID-19 Impact on Pillow Market

As the COVID-19 pandemic extends to ravage individual lives, the sleep industry is anticipating reaching consumers worldwide. Several reports are been published concerning rising in sleep disorders and other sleep-related issues.

The pillow industry is tapping on these white spaces by shifting to online platforms and offering various services such as a free product trial period. Moreover, sales of the smart pillows through online platforms are escalating due to the accessibility features such as tracking sleep which helps the user to sleep properly amid crisis.

Pillow Market – Region-wise Analysis

North America is anticipated to dominate the global pillow market during the forecast period, with the highest contribution from the US. The rising prevalence of sports-related injuries, sedentary lifestyle and head and neck injuries in the region will boost pillow sales.

As per the Journal of the American Medical Association (AMA), the US population expend around US$ 87.0 Bn per annum on low back pain and neck treatment.

The Asian region will be reflecting a significant expansion rate over the projected period owing to rising disposable income and growing inclination towards modern health care facilities.

Increasing awareness concerning sleep-related problems all over emerging nations is the foremost driving factor of the pillow market in these regions.

Pillow Market – Competitive Analysis

Major companies profiled in the pillow market include –

  • American Textile Company
  • Hollander
  • Romatex
  • Wendre
  • Dohia Home Textile Co., Ltd
  • Luolai and Hunan Mendale Hometextile Co., Ltd.

Leesa launched a Hybrid Pillow that has one down-sort quilted side as well as a cooler side to aid in regulating temperature. It has an extra insert amid the layers which can be removed to set the height of the pillow, thus providing you to get completely perfect alignment.

Expedia took over Pillow & ApartmentJet, which will help the company to unlock urban development prospects, broaden its product portfolio across geographies, as well as ascertain travelers to find the perfect place to stay.

Shumsky Therapeutic Pillows(STP) entered into a partnership with ASP Global, an Atlanta based medical supply company to boost its market presence and product portfolio.

Global Pillow Market: Key Players (this is an indicative list – full list of key players available upon request)

  • Hollander Sleep Products LLC
  • Comfy Quilts Ltd.
  • Paradise Pillow, Inc.
  • My Pillow Inc.
  • Samsonite
  • Tempur Sealy International Inc.
  • Tempur-Pedic
  • Kuhi-comfort
  • Cabeau
  • Wolf Manufacturing Company
  • Core Products International Inc.
  • Lewis N. Clark
  • SleepMax
  • U.S. Jaclean, Inc.
  • Originalbones

Regions and Countries Analyzed in the Report

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of LATAM)
  • Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Report Highlights

  • The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
  • The report provides an in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments.
  • The report also maps the qualitative impact of various market factors on market segments and geographies.
Global Pillow Market: Market Segmentation

By Filling material

  • Memory foam
  • Hollow fibre
  • Latex
  • Microfiber
  • Others

BY Shape

  • Square
  • U-shape
  • Rectangle
  • Wave
  • Round
  • Convex
  • Others

By Feature

  • Therapy
  • Cooling
  • Anit-static
  • Anti-bacteria
  • Others

By Application

  • Decorative
  • Sleeping
  • Bedding
  • Travel
  • Massage
  • Others
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