The demand for oral clinical nutrition supplement will rise steadily despite shifting dynamics and consumer preferences amid COVID-19. According to a study by Future Market Insights, growth outlook for the market remains positive, while its valuation is expected to surpass US$ 7.7 Bn in 2021.
The rising demand from geriatric population will remain a chief growth driver. The demography will remain dominant through the forecast period and is projected to account for above 45% of oral clinical nutrition sales registered worldwide.
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Aged people are often vulnerable to immunity deficiency, which can cause weight gain or loss of appetite, besides various other health-related complications. Thus to tackle such situations oral clinical nutrition supplements are administered to help improve their immunity against various illnesses and conditions.
FMI has projected the standard formula to be in high demand, accounting for half of the market share. The rising demand for flavoured oral clinical nutrition will continue supporting sales through the course of the forecast period.
Key Takeaways from Oral Clinical Nutrition Supplement Market Study
- Exhibiting nearly 5% year-on-year growth in 2021, the oral clinical nutrition supplement market is forecast to expand steadily through 2031
- The U.S. to account for over 80% sales in North America backed by willingness among consumers to spend on health and wellness
- Demand from Germany and France will remain significantly high, aiding expansion in Europe
- China will remain dominant in Asia Pacific, besides which Japan and ASEAN will emerge among key markets
“Companies operating in the market are currently focusing on strategic collaborations to gain competitive edge. Through this they intend to expand their geographic footprint as well as product portfolio,” said a lead analyst at FMI.
Who is winning?
Some of the key players in the oral clinical nutrition supplement industry are Danone Nutricia, NUTRICIÓN MÉDICA SL, Nature’s Bounty, Medifood International, Meiji Holdings Co., Ltd., Medtrition Inc., GlaxoSmithKline plc, B Braun, Perrigo Nutritionals, Fresenius Kabi Ltd, Victus Inc., Nestle Health Science, Pharmavite, Pfizer Inc., Bayer AG, Church & Dwight, and others.
Understanding the growing demand for oral clinical nutrition supplements the key players in the industry are revising their strategy. These players are trying to increase their regional presence in the untapped market via mergers, acquisitions, and partnerships with the other players in the industry.
- In 2020, Ajinomoto Cambrooke, Inc. acquired a medical nutrition company called Nualtra Limited, who offers life-enhancing oral nutritional supplements in the Ireland and UK.
- In July 2019, Perrigo Company plc announced successful acquisition of Ranir Global Holdings LLC, who is leading global supplier of the oral self-care products.
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Oral Clinical Nutrition Supplements Market by Category
- Standard Formula
- Specialized Formula
- General Well-being
- Renal Disorders
- Hepatic Disorders
- Oncology Nutrition
- IBD & GI Tract Disorders
- Neurological Disorders
- Respiratory Orders
- Mixed Berries
- Nut Flavours
- Modern Trade
- Hospital Pharmacies
- Retail Pharmacies
- Drug Stores
- Online Pharmacies
- North America
- The U.S.
- Latin America
- Rest of LATAM
- Rest of Europe
- Asia Pacific
- Australia & New Zealand
- Rest of Asia Pacific
- Middle East & Africa
- GCC Countries
- North Africa
- South Africa
- Rest of MEA
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, the global financial capital, and has delivery centers in the U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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