The rising number of travellers have been the key end users of mineral sunscreen. Beachside and hiking vacations have prompted many travellers to ensure they wear sunscreen to prevent damage to the skin. This has significantly helped the industry to boost its sales in recent years. Analysts predict that growing awareness about role of UV ray exposure in causing skin cancer is expected to boost the demand.
The global mineral sunscreen market is also progressing at a relentless pace as compared to its chemical predecessor. Known to work better than chemical sunscreen, the demand for mineral sunscreen is projected to outpace the former. Benefits such as immediate action, organic production, and no reaction to sensitive skin have garnered a special focus toward mineral sunscreens.
The growth of mineral sunscreen market has also been worthy of study as its demand seems to be based on a growing number of influencers promoting specific brands. For the same reason, brands are expected to tie up with established social media influencers to build consumer base in the coming years. FMI predicts that global mineral sunscreen market will be worth US$ 1.8 Bn by 2030, registering a CAGR of 5% during the forecast period.
Key Takeaways: Mineral Sunscreen Market
- Travellers to generate bullish demand for sunscreen as beach vacations cause prolonged exposure to sun
- Higher awareness about skincare amongst men to add male consumers to the sales of mineral sunscreen
- Organic mineral sunscreen to remain key product as organic skincare trend intensifies
- Mineral sunscreens between SPF 30 to SPF 40 to remain in consistent demand
- South Asia and Pacific to offer fertile growth grounds as Generation Z and Millennials focus on improved lifestyle involving diligent skincare routines
Mineral Sunscreen Manufacturers to Tie Up with Influencers for Branding and Advertising
Sunscreen is significantly an influencer product as they are often travellers, beauty and makeup artists, and performers. This observation has turned the branding and advertising game around for cosmetic companies in recent years.
Collaborating with influencers for videos, brand promotion, and look transformation could help companies to stay ahead of the game by saving mammoth costs associated with advertising. Adding the “cool” factor becomes easy and in many ways it simplifies the tasks of luring in young costumers through such collaborations. Thus, in the coming months and years, vendors in the global mineral sunscreen market are projected to opt for this unique style of establishing brands.
“Mineral sunscreen are expected to remain in high demand as end users realise its benefits over chemical ones. Strengthening trend of organic skin care and using natural products to reduce the effects of aging is expected to boost the demand for this product in the coming decade,” says FMI Analyst.
No Outdoors as COVID-19 Spreads Creates a Dark Spell for Mineral Sunscreen Sales
The colossal chaos caused by COVID-19 has led to a serious drop in the sales of mineral sunscreen. Stringent lockdowns have completely eliminated the outdoors for many. Furthermore, as many avoid stepping out to avoid chance of getting infected has resulted in massive plunge in the usage of mineral sunscreen.
Travel bans, bans on tourist spots, and refrained sporting activity have further addled the issues for mineral sunscreen manufacturers with low sales. However, analysts anticipate that as Europe opens borders and travel resumes gradually, the demand for mineral sunscreen will gain normalcy too.
In the post-pandemic world as consumers become more and more health conscious, they are likely to invest in good skin care routines to prevent damage and premature aging. This will raise the demand for mineral sunscreen, which is an excellent option for young adults.
Future Market Insights also analyses that the intensifying K beauty trends are also expected to propel and endorse the use of sunscreen, which will create an excellent growth avenue for the market.
As e-commerce restores its supply chain the sales for mineral sunscreen will gain momentum giving consumers will have a wider variety to pick from.
Get Valuable Insights into Mineral Sunscreen Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global mineral sunscreen market, presenting historical demand data (2015-2019) and forecast statistics for the period from 2020-2030. The study divulges compelling insights on the mineral sunscreen market based on sun protection factor (up to 29 SPF, 30 SPF to 49 SPF, 50 SPF to 69 SPF, 70 SPF and more), by consumer orientation (male, female, and unisex), by nature economic, mid-range, and premium, by age (adult and children), by sales channel (company owned portal, e-commerce, hypermarkets/supermarkets, specialty stores, discount stores, departmental stores, independent stores, pharmaceutical and drug stores), by region (North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa).
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