The rising demand for craft beer is key growth enabler of mezcal market. Future Market Insights (FMI) in a new study has forecast the market to exhibit above 12% Y-o-Y growth after contracting due to unprecedented COVID-19 outbreak in 2020. Consumer inclination towards alcoholic beverages derived from natural sources is a key game changer. Their evolving behavior pattern has stirred interest in mezcal and has made them especially receptive to the lesser-known categories such as raicilla with the unusual agave varieties.
Driven by consumer interest in craft beers, distillers are experimenting with various agave varieties for mezcal production with a healthy twist to satiate their evolving preference. According to FMI, the demand in 100% tequila category will rise exponentially. Following the age of craft beer, there is visible shift towards trying mezcal, especially in the West, which has been key to growth registered in the 100% tequila segment.
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It has been noted trend popularized across social media platforms have a profound influence in determining consumer behavior pattern. While online exposure has increased frequency to bars, pubs, and lounges, focus on health is yet another growth driver. The absence of gluten has been increasing their preference for drinks that include mezcal.
Key Takeaways from the Mezcal Market Study
- Outlook for mezcal market remains strong for the upcoming decade as it is forecast to rise at nearly 13.5% CAGR between 2021 and 2031
- Backed by soaring popularity of mezcal, the U.S. is expected to account for over 90% of mezcal sold in North America in 2021
- Mexico will remain a key producer of mezcal, exhibiting over 10% Y-o-Y growth in 2021
- U.K. will remain a bright spot, exhibiting above 14% Y-o-Y growth in 2021
- Outlook for Brazil in Latin America and China in Asia Pacific excluding Japan will remain strong
“Mezcal market is populated by small producers. With competition soaring across most lucrative pockets, players are likely to focus on research and development. For instance, some of them are leveraging high pressure process (HPP) to extend the shelf life of mezcal,” said a lead analyst at FMI.
Some of the leading companies operating in the market are:
- Bacardi Limited.,
- Familia Camarena Tequila
- Craft Distiller
- Destileria Tlacolula
- Diageo Plc.
- Don Julio
- EI Silencio Holdings INC
- Fidencio Mezcal
- Ilegal Mezcal
- Sombra Mezcal
- William Grant & Sons Ltd
- Sauza Tequila Import Company
- Rey Campero.
- Brown-Forman Corporation (Grupo Industrial Herradura, S.A. de C.V.).
- Del Maguey Co.
- Pensador Mezcal
- Pierde Almas
Several leading manufacturers of mezcal are focusing on partnering with prominent players in the market to increase its business footprints and to increase their production capacity. Leading players of mezcal are investing in research and development to produce organic, non-GMO ingredients for mezcal.
Scope of the Report
|Historical Data Available for||2016-2020|
|Market Analysis||USD Million for value and Liters for Volume|
|North America, Latin America, Europe, Japan, APEJ, MEA|
|Key Countries Covered||US, Canada, Brazil, Mexico, Argentina, Rest of LA, EU-4, U.K., Nordic, Benelux, Eastern Europe, Rest of Europe|
|Key Segments Covered||Product Type, Concentrate, Sales Channel and Region|
|Key Companies Profiled||
|Report Coverage||Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives|
|Customization & Pricing||Available upon Request|
Key Questions Answered in the Report
Which is the most lucrative market for mezcal?
US currently leads the global market for mezcal. Sales in US will be over 40% of total demand throughout the forecast period.
Which is the top-selling type of mezcal?
Mezcal Joven is highly sought-after. The demand for Mezcal Joven is expected to remain high in the near future, as it offers consistently smooth texture with a lingering heat.
Which are some of the leading companies offering mezcal?
Some of the leading companies offering mezcal are are Bacardi Limited., Familia Camarena Tequila, Craft Distiller, Destileria Tlacolula, Diageo Plc., Don Julio, S.A.de., EI Silencio Holdings INC, among others.
Which sales channel accounts is driving sales of mezcal?
Among the global mezcal market’s sales channel, the largest is HORECA, which represents 59.8% and a CAGR of 10.7%.