Enterprise A2P SMS Market Top Scenario, Latest Development and SWOT Analysis Till 2028


The global A2P SMS market is expected to expand at a CAGR of nearly 8% through 2020. Adoption of enterprise A2P SMS in customer relationship management (CRM) is driving the market globally.

According to a new market report published by Future Market Insights “Enterprise Application-to-Person (A2P) SMS Market: Global Industry Analysis and Opportunity Assessment, 2015-2020” the global enterprise A2P SMS market was valued at USD 23.4 Bn in 2014 and is expected to register a CAGR of 7.9% from 2015 to 2020. The growth of enterprise A2P SMS market is primarily driven by the increasing number of mobile subscribers. A2P SMS are currently used for various applications such as updating end-user with campaign perks, location-based opportunities, first-hand/breaking news, promoting brands, polling contest, and transactional messages by major industry verticals such as financial institutions and banking, gaming, travel and transport, retail, healthcare institutions and hospitality.

A2P SMS is a type of SMS service sent from an application, particularly a web application to a mobile subscriber. Introduction of applications such as Blackberry messenger and Whatsapp has resulted in substantial decrease in P2P (person-to-person) SMS volume. However, A2P messaging enables businesses and organizations to reach large targeted audiences of every age, and demography (having any type of mobile phone) at low cost. Thus, A2P SMS offers potential opportunity for the growth for entire SMS market.

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On the basis of traffic, the enterprise A2P SMS market is segmented as national and multi-country. The national-only sub segment was valued USD 3.1 Bn in 2014 and is anticipated to register a CAGR of 12.9% during the forecast period. The growth is primarily driven by growth in the e-commerce and BFSI industry.


On the basis of messaging tools, the enterprise A2P SMS market is segmented as: cloud API messaging platform, and traditional and managed messaging platform. Among these, the cloud API messaging platform sub segment valued US$ 105.8 Mn in 2014 and is expected to reach US$ 222.3 Mn by the end of 2015.

On the basis of applications, the enterprise A2P SMS market is segmented as pushed content services, interactive services, promotional campaigns, customer relationship management (CRM) services and others (inquiry and search related services). The CRM services are further sub segmented into two-factor authentication and one-time passwords. In the applications segment, the CRM services is the largest revenue contributing segment of the enterprise A2P SMS market.

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Market Taxonomy:

Leading messaging platform providers and gateway solutions providers in the global enterprise A2P SMS market include OpenMarket Inc., SAP Mobile Services, Syniverse Technologies Inc., Twilio, Nexmo Co. Ltd., CLX Networks AB, and Mblox.

By Tool

  • Cloud API Messaging Platforms
  • Traditional &Managed Messaging Services

By Application

  • Pushed Content Services
  • Interactive Services
  • Promotional Campaigns
  • Customer Relationship Management (CRM) Services
  • Others

By End User

  • BFSI
  • Gaming
  • Travel & Transport
  • Health & Hospitality
  • Retail
  • Others

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Table Of Content:

1. Executive Summary

2. Market Introduction

3. Market Background

4. Market Forecast

5. Global Enterprise A2P SMS Market Analysis By Tool

6. Global Enterprise A2P SMS Market Analysis By Application

7. Global Enterprise A2P SMS Market Analysis By End User

8. Global Enterprise A2P SMS Market Analysis By Region

9. North America Enterprise A2P SMS Market Analysis

and many more…

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