Consumers prefer products that come from natural sources and are vegan, GMO-free, organic, and have other clean label attributes. Their focus on holistic living and wellness is a key factor driving the energy drinks market. Consumers are determined to mark more purposeful choices with their buying power, purchasing with intention of creating positive and valuable experiences, which is supporting the expansion of the market.

It has been found that the consumers are in favour of beverages that contain natural ingredients and added antioxidants, vitamins and minerals. In energy drinks, fruit concentrates are added which offer several health benefits. A rising awareness of this will fuel the demand for energy drinks in the coming years.

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The demand for energy drinks is significantly increasing with consumers looking for ways of ensuring better health and immunity. There has been a sharp increase in the demand for coffee, dairy juice and other beverages across North America and Europe as consumers stockpile on essential products to sustain them during quarantine period amidst the prevailing COVID-19 crisis. Energy drinks market is likely to rise at above 7% CAGR, as covid-19 pushes the consumption in U.S. and Western Europe.

Market Segmentation

The global energy drinks market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.

Product Type

• Caffeinated
• De-caffeinated

Format

• Shots
• powder
• Ready-To-Drink (RTD)

Flavor

• Unflavored
• Flavored
  • Citrus
  • Berries
  • Mocha
  • Pomegranate
  • Apple
  • Mint
  • Blends (Mix)
  • Cola
  • Watermelon
  • Chocolate
  • Others

Nature

• Organic
• Conventional

Distribution Channel

• B2B
• B2C
  • Store Based Retailing
  • Hypermarkets /Supermarkets
  • Convenience Stores
  • Mom And Pop Stores
  • Discount Stores
  • Specialty Stores
  •  Independent Small Groceries
  • Online Retail

Region

• North America
• Latin America
• Europe
• Asia Pacific Excluding Japan
• Japan
• Oceania
• MEA

 

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Table Of Content

1. Global Energy Drinks Market – Executive Summary

1.1. Global Energy Drinks Market Country Analysis

1.2. Vertical Specific Market Penetration

1.3. Application – Product Mapping

1.4. Competition Blueprint

1.5. Technology Time Line Mapping

1.6. FMI Analysis and Recommendations

2. Market Overview

2.1. Market Introduction

2.2. Market Definition

2.3. Market Taxonomy

3. Consumer Behavior and Attitude Measurement

3.1. Deciphering Consumer Buying Pattern

3.1.1. Brand Mapping – Awareness to the level Needed

3.1.2. Product Claims & Nutritional Information Scan by Buyers

3.1.3. Quest for quality: Organic is the new demand

3.1.4. Flavor Preferences

3.1.5. Mode of brand awareness | Impact of promotional activities

3.1.6. Consumer Social Sentimental Analysis

3.1.7. Voice of Customers

4. Market Tendencies & Latest Buzz

4.1. Product Oriented Market Buzz

4.1.1. Low Sugar High Protein: Future Trend

4.1.2. Recipe for Success: Clean Label

4.1.3. Variance in Manufacturing Process

5. Product Launch Track & Trends

6. Production, Supply and Trade Analysis