Premiumization and humanization trends are projected to remain chief factors driving sales of cat food in the upcoming decade. According to a recent report by Future Market Insights (FMI), the cat food market is set to surpass US$ 65 Bn rising at a CAGR of 4.8% through 2031.

Demand for higher-quality, nutritionally sound foods for pets is continuing to rise on a global scale. As a result, the all-natural product segment is witnessing an increase in grain-free, meat-and-poultry-first, and clean, wholesome-ingredients.

Cat food flavor profiles are consistent with the rest of the pet food market, which mirrors human dietary preferences. As a result of the increased consumer interest in quality and nutrition, premium wet cat food is becoming popular.

The rising focus on pet health has boosted the scope of sales for functional cat food. Cat owners are looking for products that have higher nutritional value. These factors are creating lucrative growth opportunities for new and existing players.

Functional foods are incorporated with several essential nutrients. Consequently, manufacturers should focus on the launch of new functional products to upscale their business. The demand for frozen and freeze-dried cat food is increasing. One of the factors driving the growth of the frozen and freeze-dried pet food market is the growing trend of nuclear families.

Advertisements and pet health awareness campaigns are on the rise, and celebrity endorsements are another element driving the popularity of frozen and freeze-dried cat foods. These products can be preserved for longer periods of time without losing key characteristics.

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Key Takeaways from the Cat Food Market Study:

• Offerings for senior cats account for over 80% of overall sales in 2021, owing to fast growth of felines into adolescent and adult stages.
• Sales through online retailers are expected to rise at an above average CAGR of 5.9%, with impetus from the covid-19 crisis.
• Thailand will reflect a CAGR of over 7% aided by the presence of multinational production facilities in the country.
• The U.S. is estimated to account for nearly 82% of the North American market in 2021, supported by pet humanization trends, and spending on premium products.
• China is estimated to account for more than 50% of the East Asia value share in the year 2021, driven by a spike in pet ownership rates.

“Due to the increasing demand for organic and all natural foods, various manufacturers are concentrating their efforts on balanced nutritional offerings, without compromising too much on costs. Manufacturers are leveraging the trend of animal humanization and integrated production to offer cost-effective products through 2031,” said a lead analyst at FMI.

Who is winning?

Leading cat food producers are focusing on strategic collaborations, mergers, and acquisitions in addition to bolstering organic growth strategies to consolidate their presence in previously untapped markets.

Some of the leading companies offering cat food are Evanger’s Dog & Cat Food Company, Inc., Mars, Incorporated, Nestlà Purina PetCare, P&G Pet Care, Ill’s Pet Nutrition, Del Monte Pet Products, Affinity Petcare SA, Nutro Products Inc., Unicharm PetCare Corp., Total Alimentos SA, Nutriara Alimentos Ltda., The J.M. Smucker Company, Fromm Family Foods LLC., Dave’s Pet Food, Boulder Dog Food Company, Rollover Pet Food Ltd., Real Pet Food Company, Party Animal, Inc., Freshpet, Burgess Group PLC, and many others.

Get Valuable Insights into Cat Food Market

Future Market Insights, in its new offering, provides an unbiased analysis of the cat food market presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the cat food market based on nature (organic, monoprotein, and conventional), by source (anima-derived, plant, derived, and insect-derived), by product type (kibble/dry, treats and chews, dehydrated food, freeze-dried food, freeze-dried raw, wet food, frozen, raw food, and powder) pet type (kitten and senior), packaging type (pouches, bags, folding cartons, tubs and cups, can, and bottles & jars) and distribution channel (store-based retailing and online retailers) across seven major regions.

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About Food Market Division at FMI

Expert analysis, actionable insights, and strategic recommendations – the food & beverage team at Future Market Insights helps clients from across the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analysed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.