Over the years, caseins have found increased applications across both food and non-food industries. It is widely used for the production of protective coating or foams, adhesives, paper coating, injection molding disposables, paints, textiles, and plastic among others. This is boosting sales and is anticipated to catapult growth over the forecast period.

Rising demand for nutrition-rich function foods underpins the growth trajectory of the casein market. As consumers become health conscious, they are drifting towards consuming naturally derived foods, prompting manufacturers to introduce novel products in the market. Additionally, rising sports activities is stimulating demand for casein rich beverages.

Key Takeaways

• Global casein market shall expand at a CAGR of 5.8% from 2020-2030
• Europe to remain market hegemon, capturing 26.7% of the revenue share, followed by North America (20.7%)
• Sodium caseinate derivatives to tower over others, capturing over 50% of the market
• By end-use, texturizing agents to account for a substantial revenue share, particularly in cheese processing
• Presence of retroviral agents boosts adoption to treat diseases like HIV/AIDS across the pharmaceutical industry

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“Surging demand for clean label products and nutrition boosting foods is prompting vendors to introduce organic casein products, opening up significant revenue pools in the upcoming forecast period,” concludes an FMI analyst.

COVID-19 Impact Analysis

In the initial months of the pandemic, logistical constraints rendered it difficult to procure raw materials for productions. This led to a cessation of production to a large extent. Fortunately, heightening demand for health-based functional foods has sustained the growth.

As consumers are now careful about following a hygienic lifestyle, investments in immunity boosting foods is providing credible traction to casein imbued foods and beverages. Realizing this surging demand, prominent manufacturers are relying on online sales platforms to enable consumer access to their products.

Vendors are ensuring that production facilities remain operational while implementing strict safeguards to prevent infections on-premises. Mandatory social distancing and wearing personal protective equipment have proven very useful in maintaining continuity of operations.

Competitive Intelligence

Prominent players in the global casein market are Koninklijke FrieslandCampina N.V. (DFE Pharma), Fonterra Co-operative Group, AMCO Proteins, Arla Foods Ingredients Group P/S and Groupe Lactalis, and Glanbia, Plc. These accounted for a cumulative share of approximately ~40-50%. High product quality and variety has limited the competition to these companies.

Launching innovative products at affordable prices is at the cornerstone of these and other prominent players. In February 2018, FrieslandCampina launched a new ingredient, Micelate Prestige that offers heat stability, good dispersibility, emulsification, and low viscosity.

Likewise, in August 2020, Bioergs- an Italian start-up company, introduced a next-generation dextran that is 10x as inexpensive compared to standard dextran; it also has high level of casein to enhance the moisture by binding with water and also to maintain texture.

In August 2020, Arla Foods introduced its first organic ingredient due to increasing demand for natural protein ingredients. The product, MicelPure, has 87% native protein suitable for functional ingredient-based health foods. It contains reduced fat and lactose content, and is heat-stable.

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More Valuable Insights on the Casein Market

A recent market study published by Future Market Insights on the Casein market offers global industry analysis for 2015-2019 & opportunity assessment for 2020–2030. The study offers a comprehensive assessment of the most important market dynamics. After conducting a thorough research on the historical, as well as current growth parameters of the Casein market, the growth prospects of the market are obtained with maximum precision.

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