Air Freshener Market Comprehensive Shares, Historical Trends And Forecast By 2027

Future Market Insights (FMI) recently published a business intelligence report on the global Air Freshener market. The study offers an all-inclusive compilation of the historical, current and future prospects of the Air Freshener market. The global industry analysis and opportunity assessment report by FMI reveals that the Air Freshener market is expected to register healthy growth over the forecast period (2021-2030).

The report offers in-depth analysis on significant trends and growth drivers which are having an impact on the Air Freshener market growth. New opportunities and challenges are also thoroughly analyzed to enable market players to make effective future business decisions.

According to the FMI’s report, the Air Freshener market is projected to record a CAGR of ~XX% over the forecast period. Significant changes in consumer behavior, robust product innovations, and a wealth of distribution networks continue to influence growth of the Air Freshener market. FMI’s analysts rely on modern-day research methods for the compilation of the Air Freshener market report and gather data from a wide range of primary and secondary sources.

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Impact of COVID-19 on Air Freshener Market

The COVID-19 outbreak has been posing staggering health and humanitarian challenges. As with many industries, retail and consumer products industry has been particularly affected, with companies struggling with demand that is either evaporating or increasing over the available supply. Additionally, factory closures, movement restrictions, and supply chain disruptions induced by the current crisis are resulting in product shortages in the Air Freshener market in 2020.

The FMI’s recently published report include an important chapter on the COVID-19 impact analysis to aid Air Freshener market stakeholders in deploying innovative strategies to overcome the challenges that lie ahead of the crisis. The report further helps companies get access to necessary information surrounding the COVID-19 and its impact on the Air Freshener market.

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Key Questions Addressed in the Air Freshener Market Report

  1. What are headwinds and tailwinds shaping the growth curve of the global Air Freshener market?
  2. Which factors will continue to influence growth of the regional Air Freshener market?
  3. What are the recent technological developments in the Air Freshener market?
  4. What are key challenges and competition threats faced by Air Freshener market players?
  5. How will evolving regulatory policies impact the market growth?

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Air Freshener Market: Competition Assessment

The key drivers in the air freshener market includes product innovation and launch of new product ranges capable of delivering freshness as well as enhanced ability to eliminate offensive odours. These properties serve to enhance consumer preference for such products and offers value for money. In addition, rise in disposable income and purchasing power parity has shifted the demand of consumers towards enhanced products, which is further expected to fuel market growth.

The key players in the global air freshener market include Procter & Gamble, SC Johnson, Reckitt Benckiser, Henkel, Church & Dwight, California Scents, ST Corporation, Scott’s Liquid Gold, Inc., Amway, Kobayashi, Liby, Houdy, Farcent, Jiali, Ludao, Mengjiaolan and others.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data and statistically-supported and industry-validated market data and projections with a suitable set of assumptions and methodology.

 Air Freshener Market: Key Segmentation

On the basis of types, these products can be broadly segmented into room sprays and fragrance diffusers. Room sprays fall under the category of aerosol sprays, which are mostly available in cans or glass bottles with attached spray nozzles. Room sprays are highly functional and instead of simply masking foul odours, they release a pleasant fragrance. On the other hand, diffusers disperse fragrance into the air. Furthermore, these are widely classified into active and passive diffusers. Active diffusers require an external energy source of energy to release fragrance. These products are designed to function on a plugged power source or with batteries. Passive diffusers do not require any external energy source and diffuse fragrance from various forms of underlying substances or layers. The various types of passive diffusers include adjustable solids, reed diffusers and gel products.

Besides room sprays and diffusers, the air freshener market is further segmented into specialty products. These types of air fresheners comprise a variety of products designed to add fragrance to a room or space, and are available in various forms such as potpourri. This type of air freshener comprises forms of dried botanical and other natural ingredient such as flowers, fruits, wood chips and spices that may have fragrance oils added to them. Another is sachets, small pouches or bags filled with scented powder. Another type is incense, which is produced from a mixture of fragrant gums, resins, woods and spices and is available in varied forms such as sticks, cones, rods, coils, small blocks, wands and powders. Furthermore, fragrance oil burning lamp is another type of air freshener. This type acts as a catalytic diffusion lamp, purifying the air while releasing fragrance. Yet another type is the non-electric or evaporative air freshener. This type releases fragrance when scented oil is added to an oil warmer, which is heated using a tea light candle.

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What value does the Air Freshener market study add to our client’s business intelligence needs?

  • Extensive analysis on evolving purchase pattern across different geographies
  • All-inclusive assessment of market segments and sub-segments
  • A comparative analysis of leading players and emerging players in the Air Freshener market
  • Reliable information on new product launches, technological advancements, and more
  • Valuable insights on the impact of regulatory framework on the global Air Freshener market

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