Zero calorie chips are increasingly becoming popular among millennial consumers owing to variety of taste and manufacturing that employs non-GMO ingredients. The global zero calorie chips market is expected to grow at a dexterous 7% CAGR during the forecast period (2020-2030). Consumer awareness about health hazards of traditional snacks propel the demand for zero calorie chips. Advancements in food manufacturing enable market players to introduce nutritional elements in everyday snacks. Prevalence of zero calorie chips points to the increasingly busy lifestyles that millennial consumers follow. On the back of these factors the zero calorie chips market will continue to produce remunerative opportunities throughout the forecast period.
Healthy potato chips account for over 1/4th of market share with the most lucrative growth rate. Manufacturers and consumers alike prefer healthy potato chips. For consumers it is comfort of a staple snack and for manufacturers it is the easy availability of raw material which makes healthy potato chips the most remunerative segment in the market.
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Market players stand to gain from introduction of flavors and nutritional elements. Prevailing consumer trends warrant manufacturers to employ advanced technology and enhance their offerings in organic and non-GMO food products. -Says FMI Analyst
Key Highlights
Zero Calorie Chips Market – Key Research Findings
- The market will exhibit a CAGR of 7% between 2019 and 2029.
- Puff chips will account for a fourth of the overall zero calorie chips market through the forecast period.
- Healthy potato snack chips account for 1/4th of the overall market value.
- Direct-to-consumer distribution channels remain highly preferred.
- Online stores will generate lucrative opportunities, driven by demand from millennial consumers.
Zero Calorie Chips Market – Structure Analysis
- Manufacturers are leveraging high growth potential of zero calorie chips market across various regions.
- Market players are targeting investments in food technology, to meet the global demand for zero calorie chips.
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Key Takeaways of Zero Calorie Chips Market Study
- Puff chips lead the product type segment with more than 1/4th of total market share.
- Healthy potato chips are the most in demand 1/4th market share coupled with a healthy growth rate.
- North America maintains share-wide dominance accounting for 1/4th of the total market value.
- Middle East & Africa accounts for 17% market share which makes it the second most dominant region when dividing the global market.
- East Asia offers the most gainful opportunities for market players with a double digit growth rate throughout the forecast period.
- Direct to consumer distribution channels account for a majority of market share with over 40% of global sales coming from this segment.
- Online stores will offers lucrative growth opportunities on the back of internet savvy millennial consumers.
Competitive landscape
The competitive landscape is fragmented into multinationals and national manufacturers. Major players that influence global growth trends are The Kellogg Company, Mission Foods, Tastemorr Snacks, Shearer’s Snacks, Herr’s Food, Inc., Snyder’s-Lance, Inc., Popchips, ARA Food Corporation, General Mills Inc., BFY Brands, Frito-Lay North America, Inc., and Deep River Snacks.
Market Segmentation
The global zero calorie chips market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.
By Product Type
- Pop
- Popcorn
- Puff
- Potato
- Tapioca
- Tortilla Chips Market
By Distribution Channel
- Super Markets
- Online Stores
- Direct to customer (DTC)
- Other Channels
Region
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa
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Table Of Content
1. Global Zero Calorie Chips Market – Executive Summary
1.1. Global Market Outlook
1.2. Industry Roadmap
1.3. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope
3. Key Market Trends
4. Key Success Factors
5. Market Background
6. Global Zero Calorie Chips Market Demand Analysis 2015-2019 and Forecast, 2020-2030
7. Global Zero Calorie Chips Market Pricing Analysis
8. Global Zero Calorie Chips Market Demand (in Value or Size in US$ Mn) Analysis 2015-2019 and Forecast, 2020-2030