Poised for moderate growth in the global revenue, women’s footwear sales are projected to remain steady over the next few years. Although slated for a steady year on year revenue growth of just-under 4% in 2019, the global women’s footwear market is projected for the revenue of over US$ 155 billion by the end of 2019.
They are mostly influenced by commercial advertisements, movies, entertainment channels and other modes. In addition, the brands of women’s footwear are using famous or well-known personalities, in other words, celebrity endorsements for their products, which is influencing consumer behaviour. These factors are expected to drive the global demand for the women’s footwear market in the near future.
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For instance, Nike is one of the leading manufacturers of women’s footwear worldwide. The company promotes its products through various commercial ads and uses famous celebrities as brand ambassadors, which motivates several customers to use the company’s products. Hence, the sales of Nike products rose exponentially in past few years.
This segment is expected to remain dominant during the forecast period. The sports shoes segment is estimated to account for a 29.5% value share in 2018, and is expected to expand at a CAGR of 5.1% during the forecast period.
In global women’s footwear market, another major segment is by material type. The material type segment is sub-segmented into rubber, leather, plastic, velvet, textiles and others. The rubber segment dominates the global women’s footwear market owing to its versatile nature and durability.
Compititive Analysis:
The global women’s footwear market is primarily characterised by the presence of a large number of regional and multinational companies. The detailed profiles of companies are also included in the report to evaluate their strategies, key product offerings and recent developments.
Some of the key players profiled in this market study on the women’s footwear market include NIKE, Inc.; Adidas AG; PUMA SE; Skechers U.S.A., Inc.; Under Armour, Inc.; Wolverine World Wide, Inc.; Crocs, Inc.; ASICS Corporation; Deichmann SE; The ALDO Group Inc.; VF Corporation; Indtex SA.; New Balance Athletic Shoe, Inc.; Columbia Sportswear Company; Michael Kors Holdings Limited; Kathmandu Holdings Limited; Jack Wolfskin GmbH & Co.; W. L. Gore & Associates, Inc.; Polartec, LLC. and Sympatex Technologies GmbH.
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The global women’s footwear market is also segmented on the basis of sales channel. The sales channel segment includes supermarkets/hypermarkets, specialty stores, independent retailers, multi-brand stores, company websites and the 3rd party online sales segment. Among all these sales channel segments, the multi-brand store segment is expected account for the largest share in terms of value.
The multi-brand segment estimated to account for 33.9 % value share in 2018, and is expected to register a CAGR of 4.0 % during the forecast period. However, the 3rd party online sales segment is expected to register comparatively faster growth during the forecast period. The segment is expected to gain an incremental dollar opportunity of US$ 17966.91 million in the global women’s footwear market during the forecast period.
By Segment:
By Type:
Boots and Shoes, Heels and Pumps, Flats, Sandals, and Other Footwear Types,
By Distribution Channels:
Online and Offline
By Category:
Mass and Premium
By Region:
North America, Europe, Asia Pacific, South America, and the Middle-East and Africa
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The women’s footwear market is also witnessing an upsurge because of new innovations and developments in products, which is attracting a large crowd. Due to this, major manufacturers of women’s footwear have started expanding their product verticals and are providing customised footwear.
By product type, the global women’s footwear market is segmented as casual shoes, boots, heels & pumps, sandals, flip flops & slippers, sports shoes and safety shoes. Among all these product types, the sports shoes segment is estimated to account for a relatively higher value share in the global women’s footwear market.