Over the years, the fascination for feeding wild birds as a leisure activity has seen upward growth. People are keen on taking care of birds living around their houses instead of keeping them as pets. This leisurely activity has also been supported by government and NGO activities. For instance, ‘Feed the Birds’, by Wild Bird Feeding Institute (WBFI) has garnered the interest of many people who were previously unaware of the cause. These campaigns have also led to growing demand for a range of feed, and health & wellness products for wild birds.

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Global Wild Birds Products Market – Key Growth Drivers
Wild birds are one of the major source of pollination, which encourages people to take care of birds living nearby one’s surroundings. In addition, positive impact of birds over mental health is proliferating market growth. According to University of Queensland, people who are surrounded by bird and natural environment are less likely to suffer from depression, anxiety and stress. Initiatives by several government initiatives such as, Visionary Perspective Plan (2020-2030), by Indian government is focusing upon preservation of wild birds. In addition to this, activity of providing feed to birds in North America and Europe in winter season is providing remunerative growth opportunities to market growth. Rising awareness among consumers about requirement of different feeds by different birds, nature conservation is driving demand for food mixes and feeding equipment.

Furthermore high penetration of internet and influence of social media encourages people towards animal welfare. Application such as eBird, encourages people to know different variety of birds in their habitat that, proliferates market growth. Technological advancements such as solar powered and glow in dark bird feeders provides remunerative opportunity for market growth. Innovation such as implementation of feeding schedules in bird feeding devices allows hassle free dispensation of seeds at regular time intervals which surges wild bird products sales.

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Global Wild Birds Products Market – Growth Restraints

With several driving factors, there are few factors restraining market growth. The food provided by the feeders does not contain optimum nutritional value. This causes severe health conditions among the birds such as laying of premature eggs. An increase in disease transmission from birds to humans is further restraining sales of wild bird products. Furthermore, busy life schedule of people restrain them from involving in bird feeding activities, this is a major factor hampering growth of wild birds products market.

Impact of COVID19 on Global Wild Birds Products Market

The COVID-19 pandemic is having a modest impact on wild bird products market. Increasing cases of COVID-19 in several areas has forced government to impose lockdowns in particular region. Companies have opted method of Work from Home (WFH), which further confined people in their own homes. People are focusing to invest this leisure time in doing productive things. Many NGOs are working towards welfare of stray animals and birds during COVID-19 which is further proliferating market growth. Non-availability of feed, due to closure of manufacturing units and high transportation cost is hampering market growth during the COVID-19 pandemic. High demand of wild bird products but, reduced manufacturing process with high cost transportation causes void in supply chain. On the other hand, online sales channel has gained significant traction that is proliferating wild bird products market.

Global Wild Birds Products Market – Regional Analysis

North America remains one of the most lucrative markets for wild bird products globally. Presence of National Bird-Feeding Society (NBFS), in the U.S is proliferating market growth by spreading awareness about bird feeding. Bird feeding and watching is the second most favorite hobby of Americans. The U.S, celebrates month of February as National Bird-Feeding Month, which provides remunerative growth opportunities to regional wild birds products market.

Europe is slated to be the second most lucrative region for market growth. Prominence of leading players such as CJ Wildlife Trade and effective government measure for wildlife protection, in this region and development of new technology in Europe is providing remunerative growth opportunities for global wild bird products market.

Global Wild Birds Products Market – Competitive Landscape

The global wild bird product market is slightly fragmented by presence of various regional players dominating more than 50% revenue share. These players focus upon developing efficient feeds and equipment to improvise health of birds and remain competitive in market space.

Players in the global wild birds products markets includes,

• First Nature Products
• Kettle Moraine
• Songbird Essentials
• Stokes Select
• Aspects
• Inc.
• Woodlink
• Kaytee
• Harris Farms
• LLC
• Droll Yankees
• Birds Choice

Regions and Countries Analyzed in the Report

• North America (U.S., Canada)
• Latin America (Mexico, Brazil, Rest of LATAM)
• Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
• East Asia (China, Japan, South Korea)
• South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
• Oceania (Australia, New Zealand)
• Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Report Highlights

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.