The wheatgrass products is expanding at a steady pace owing to changes in consumer preferences. According to Future Market Insights (FMI), the wheatgrass products market will grow at 6.3% CAGR between 2021 and 2031.
This has encouraged key market players to increase investments in the launch of new products. Also, efforts towards sustainability certifications ensures lucrative growth in the wheatgrass products market.
Wheatgrass products are derived from plants and therefore are very helpful for populations that suffer from digestion disorders, gut issues, bloating, and obesity problems.
Wheatgrass is gaining traction globally as it is considered a good source of anti-oxidants and vital vitamins. Wheatgrass contains chlorophyll which is very important for the purification of the blood. Aged people believe more in body cleansing procedures, which will create key opportunities in the near future.
In 2020, ABE’S Households a North America based company, offered household superfood supplements, a natural blend of super nutrients for cardiovascular health.
Strengthening partnerships in high growth regions, product innovation, and the demand for plant-based ingredients are factors boosting the wheatgrass products market.
Millennial consumers account for a notable revenue share in the supplements sector, and are key contributors to the sales of wheatgrass products worldwide.
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To reach these consumers manufacturers are changing delivery patterns and shifting towards online distribution channels over store-based alternatives.
Wheatgrass Products Market by Category
By Type:
- Juice
- Powder
By Nature:
- Natural
- Organic
By End Use Application:
- Industrial
- Food & Beverages
- Nutraceuticals
- Personal Care & Cosmetics
- Pharmaceuticals
- Pet Food
- Household
By Packaging Type:
- Pouches
- Tins
- Bottles
- Sachets
- Capsules
By Distribution Channel:
- B2B
- B2C
- Hypermarket/Supermarket
- Convenience Store
- Specialty Store
- Online Retailers
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
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Table Of Content
1. Market Introduction
1.1. Market Coverage / Taxonomy
1.2. Market Definition / Scope / Limitations
2. Scenario Assessment of the Impact of COVID-19 on Wheatgrass products Market
2.1. Current Scenario/Immediate Action
2.2. Market Scenario and Forward Path
3. Market Background and Associated Industry
4. Value Chain Analysis
5. Global Market – Pricing Analysis
5.1. Regional Pricing Analysis (US$/Metric Tons) By Nature
5.2. Pricing Break-up
5.2.1. Manufacturer Level Pricing
5.2.2. Distributor Level Pricing
5.2.3. Retailer Level Pricing
5.3. Global Average Pricing Analysis Benchmark
5.4. Pricing Influencing Factors
6. Global Wheatgrass Products Market Demand (Size in US$ Mn) Analysis 2016-2020 and Forecast, 2021-2031