Vitamin C offers a plethora of health benefits. Capitalizing on spreading awareness about the same, vitamin C ingredients market players are looking to make a mark. Future Market Insights (FMI) has published a report on the topic. It predicts the market to surge at a steady CAGR of 5.3% between 2019 and 2028. It also pegged the market’s estimated valuation at US$ 2190.2 Mn in 2019.

As a result of their changing attitude towards health and fitness, consumers are looking for healthier diets. They often include vitamin supplements in their daily diet to compensate for any deficiency. In addition to this, growing importance of vitamin C in skincare is acknowledged by leading brands across the globe. Vitamin C ingredients are therefore used as raw materials across various industries. They are used mostly in powder or granules form.

According to the report, vitamin C helps in healing wounds and prevention of infections, which makes pharmaceutical industry a leading end-user. Furthermore, vitamin C improves absorption of iron from food, it reduces the risk of chronic ailments, control blood pressure, and boosts immune health. The rising knowledge about health benefits of vitamin C will boost the vitamin C ingredients market.

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Promising Growth in APEJ to Boost Global Vitamin C Ingredients Market

The majority of vitamin C ingredients production happens in Asia Pacific, especially in China.  In 201, Asia Pacific excluding Japan accounted for the production of nearly 80,000 metric tonnes of vitamin C ingredients. The report identifies the region as a lucrative one, and forecasts the APEJ vitamin C ingredients market to rise at a CAGR of 6.9% between 2019 and 2028. Meanwhile, Western Europe, Japan, and North America promise steady growth for the market.  Similarly remarkable growth is unlikely for the market in the Middle East and Africa. The report projects a modest 3.6% CAGR for the MEA market through the course of its forecast period.

Some of the key takeaways from the report are:

• In terms of product, the market includes ascorbic acid, sodium ascorbate, calcium ascorbate, ascorbic acid 90% granulation, ascorbic acid 95% granulation, ascorbic acid 97% granulation, coated vitamin C ingredients and others.
• Among product types, the ascorbic acid segment held the dominant 54% of the vitamin C ingredients market share in 2019.
• Asia Pacific excluding Japan, especially China can be credited for the maximum production of vitamin C ingredients.
• APEJ is expected to remain a fairly lucrative market for vitamin C ingredients.  Between 2019 and 2028, the regional market is forecast to rise at an impressive 6.9% CAGR.
• North America, Western Europe, and Japan are expected to remain stable markets for vitamin C ingredients, clocking a steady pace of growth.

Rising Health Awareness among Consumer Identified as Chief Growth Driver

Vitamin C ingredients offer multifunctional benefits perfectly suited for consumers in search of healthy foods hence, vitamin supplements. Vitamin C has become increasingly important in skincare. It is used for prevention of infections, healing of wounds, improving absorption of iron from food, reducing the risk of chronic diseases, and controlling blood pressure. Increasing knowledge about health benefits offered by vitamin C ingredients has made them highly relevant to modern lifestyle, which is a key factor impelling growth in the market.

Vitamin C Ingredients Aid in Disease Cure

Vitamin C is available in different sources, each with unique benefits. Vitamin C ingredients aid development, growth, and repaid of body tissues. Besides this, vitamin C ingredients boost the formation of collagen in body and helps in maintaining good cartilage, teeth, and bone health. Increasing awareness about the same will aid the market’s expansion in the coming years.

They also aid in the cure of degenerative diseases. This has been identified as one of the chief market drivers. Vitamin C contains nutrients that have been proposed, albeit not scientifically, to lower the risk of certain types of cancer, diabetes, cardiovascular diseases, cataracts, and age-related macular degeneration.

Recent Technological Advancements to Aid Growth

In the last couple of years, the market has witnessed several technological advancements especially in the ascorbic acid segment. These developments were intended to benefit manufacturers as they brought about improvements in vitamin C results. For instance, these developments were followed by advent of methods such as spray drying, spray chilling, spray cooling, fluidized bed coating, and extrusion to improve encapsulation. These methods helped achieving higher stability of vitamin C and positively influenced consumer acceptability for carrier foods.

Spurred by aforementioned advances, the market will witness increasing demand around the world. According to the report, Asia Pacific excluding Japan will emerge as the leading market for vitamin C ingredients. Meanwhile developed markets in North America, Western Europe, and Japan will exhibit moderate rate of growth.

“In addition to the aforementioned factors, the rise in disposable income of consumers and their changing lifestyle has greatly influenced the vitamin C ingredients market. The higher consumption of fast food in emerging markets has compelled consumers to look for food supplements. This has in turn encouraged the sales of vitamin C ingredients in this part of the world,” said a lead analyst at FMI.

Who is winning?

For the purpose of the study, the report profiles companies such as Foodchem International Corporation, Koninklijke DSM N.V., CSPC Pharmaceutical Group Limited, and Glanbia Nutritionals China (Suzhou) Co., Ltd, Northeast Pharmaceutical Group Co., Ltd., North China Pharmaceutical Co., Ltd., The TNN Development Limited, Hunan Sunshine Bio-Tech Co., Ltd, Microbelcaps, Wuhan Yuancheng Gongchuang Technology Co.,Ltd, Hangzhou Focus Corporation, Beijing Heronsbill Food Material Co.,Ltd, Curechem Group, Shandong Luwei Pharmaceutical Co., Ltd., Triveni Interchem Pvt. Ltd., Manav Drugs, Akhil Healthcare Private Limited, China BBCA Group Corporation, AB Mauri Lanka and Merck.

• Some of the leading multinational companies in the market have collaborated with local players in China to establish their presence in the country. This is one of the key vitamin C ingredient trends that is expected to prove vital. In addition to this, market players are expanding presence around the world through setting up new facilities and product launches. For instance, Foodchem International Corporation has established its office in Belgium in January 2018.

Get Valuable Insights into Vitamin C Ingredients Market

Future Market Insights, in its new report, presents an unbiased analysis of the global vitamin C ingredients market, covering historical demand data and forecast figures for the period between 2018 and 2028. The study divulges compelling insights into growth witnessed in the market. On the basis of product type, the market is segmented into ascorbic acid, sodium ascorbate, calcium ascorbate, ascorbic acid 90% granulation, ascorbic acid 95% granulation, ascorbic acid 97% granulation, coated vitamin C and others. On the basis of form, it is segmented into powder, granules and others. Based on source, the market can be bifurcated into natural and synthetic. In terms of process, it is split between Reichstein process and two-stage fermentation process. On the basis of end use, the market covers food, beverages, cosmetics and personal care products, pharmaceuticals, and animal feed. Regional, the global vitamin C ingredients market covers North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan, and the MEA.

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FREQUENTLY ASKED QUESTIONS ABOUT VITAMIN C INGREDIENTS MARKET

What makes APEJ leading market for vitamin C ingredients?

APEJ exhibits fairly high production vitamin C ingredients. China especially is among the largest producers of Vitamin C around the world. Rising vitamin C exports in region accounts for its dominance in the global market.

What drives demand for natural vitamin C ingredients?

Studies reveal that synthetic vitamin C ingredients make the leading segment in the market. However, in the coming years the market is forecast to witness a paradigm shift to naturally derived vitamin C. The increasing focus on health and sustainability will tip scales in favour of vitamin C derived from natural sources.

Which industry showcases the highest demand for Vitamin C ingredients?

Food industry is currently the biggest end user of vitamin C ingredients. In the coming years various other industries will start exhibiting demand. For instance, the use of vitamin C will rise considerably in cosmetics and personal care segment.

What drives vitamin C ingredients market?

Higher disposable income and changing lifestyle are two chief drivers of the market. As a result of busy schedule and unhealthy eating habits consumers are often deprived of essential nutrition. The demand for food supplements is therefore at a rise, which is expected to drive the market.

How technological advances play a role in driving vitamin C ingredients market?

The advent of various methods to improve encapsulation has positively impacted the market. Some of these improvements are spray drying, spray chilling, spray cooling, extrusion, fluidized bed coating, and others.