Video streaming is the one-way transmission of video content over a data network. It is a type of media streaming in which data from a video file is continuously transferred through the Internet to a remote user. This content is sent in a compressed form via the Internet and is displayed in real time by the viewer. While streaming, the user does not have to wait to download it on a computer or host it to play the file. Hence, a player is needed for uncompressing the file, which sends the audio data to the speakers and video data to the display.
The global video streaming market is expected to grow from US$ 138.99 Bn in 2018 to US$ 591.11 Bn by 2028 at a CAGR of 15.6% in terms of revenue during the forecast period (2018-2028). In this report, the global video streaming market is tracked in terms of value, and is calibrated to obtain the market revenue estimates of video streaming services.
However, interruptions in streaming flow, piracy and low bandwidth or limited streaming speed are some of the major challenges that hamper the growth of the video streaming market.
To understand and assess the demand and opportunities in this market, the video streaming market report is categorically split into five major sections: Video Streaming market analysis – by type, by content delivery channel, by revenue model, by industry and by region.
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On the basis of type, the video streaming market is segmented into video on-demand and live video streaming. The video streaming market’s live video streaming segment is expected to dominate the market throughout the forecast period with a market share of 32.5% and 43.3% in 2018 and 2028 respectively.
On the basis of content delivery channel, the video streaming market is segmented into OTT, Pay TV and IPTV. The video streaming market’s OTT segment is expected to dominate the market for the maximum duration of the forecast period owing to the high CAGR associated with it. The video streaming market’s IPTV segment is expected to grow from US$ 23.38 Bn in 2018 to US$ 103.47 Bn in 2028.
On the basis of revenue model, the video streaming market is segmented into subscription, pay per view, premium purchases and advertisement-based revenue model. The video streaming market’s subscription-based revenue model is expected to dominate the market throughout the forecast period and enjoy a market share of 49.6% and 51.5% in 2018 and 2028 respectively.
On the basis of industry, the video streaming market is segmented into residential and commercial industries. The video streaming market’s live video streaming segment is expected to dominate the market throughout the forecast period owing to the high CAGR associated with it. The video streaming market’s commercial industry segment is expected to grow from US$ 44.29 Bn in 2018 to US$ 214.30 Bn in 2028. The commercial industry segment is further segmented as media & entertainment, education and others.
By Video Streaming Type
- Live Video Streaming
- Video On Demand
By Video Streaming Content Delivery Channel
- OTT
- Pay TV
- IPTV
By Video Streaming Revenue Model
- Subscription
- Pay per view
- Premium purchases
- Advertisement
By Video Streaming Industry
- Residential
- Commercial
- Media & Entertainment
- Education
- Others
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The section video streaming market analysis by region includes an in-depth country-level analysis of all global regions, namely North America, Latin America, Western Europe, Eastern Europe, SEA and Others in Asia Pacific, Japan, China and MEA, by type, by content delivery channel, by revenue model & by country and provides market data in terms of value for 2018-2028. In 2017, the market in North America dominated the overall global video streaming market, while the fastest-growing region in the video streaming market is South East Asia and others of APAC.
The key players reported in this study on the global video streaming market are Netflix, Inc.; IBM Corporation; Apple Inc.; Amazon.com, Inc.; Cisco Systems, Inc.; Adobe Systems, Inc.; Google Inc.; Roku, Inc.; Akamai Technologies, Inc. and Hulu, LLC.
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