The global toothpaste tablet market is expected to grow at 6.1% CAGR between 2021 and 2031. Toothpaste tablets are convenient to use, which has made them highly sought-after among travelers’ community, evaluated ESOMAR-certified consulting firm Future Market Insights (FMI) in a study. Soaring concerns regarding the disposition of toothpaste tubes coupled with increasing consumption of toothpaste will amplify toothpaste tablet market sales.
Awareness regarding toothpaste tablet has greatly improved in the past few years. Encouraged by increasing consumer interest, brands are launching toothpaste tablets in natural flavor. Considering the shift in consumer behavior in favor of a clean regimen, market players expect to gain competitive edge with the launch of organic products in sustainable packaging.
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Key Takeaways
- Fluoride free toothpaste tablets occupy almost 58.9% of global market and is expected to grow at a steady rate.
- Adult customers dominate the toothpaste tablets market with 83.5% market share. Players are developing kid friendly options to diversify their product range.
- Even though convenience stores and supermarkets occupy major market shares, but rising digital penetration is expected to boost the online retails market share by 10% CAGR by the end of 2030.
- Adoption of subscription based strategy in US market played a significant role in customer retention and market growth.
- Key players in United Kingdom are using clinically approved branding method to capture customer’s interest and strengthen their market position.
Prominent Drivers
- Rising millennial population in emerging economies like India will provide a lucrative opportunity for market growth.
- Tablet manufacturers in low income countries like Brazil are relying heavily on media campaigns to spread awareness regarding toothpaste tablets. This will intensify the market growth.
- Large chunk of population is switching towards natural and organic products providing ideal conditions for market growth.
Key Restraints
- Lack of awareness in developing countries restricts the toothpaste tablet market growth.
- Accessibility of alternatives to toothpaste tablets is restricting the market growth.
- Occupancy of larger market share by toothpaste tube provides very challenging environment for market sale growth.
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Competitive Landscape
Leading players profiled by FMI operating in toothpaste tablet market include Colgate Palmolive Company, Johnson & Johnson Consumer Inc., Weldental LLC, The Humble Co., Bite, DENTABBS GmbH, Lush Cosmetics Company, Well Earth Goods, Pure Earth Essentials, Kaylaan LLC, Georganics, Dental Lace, Inc. Archteck, Inc.
The market is highly consolidated due to emergence of new local and regional players. Major players are forming strategic merger and acquisition in order to expand their product portfolio and enhance their global reach. They are also employing aggressive marketing strategy and promotional methods to induce market awareness. Such instances are given below:
Polished London and By Humankind included toothpaste tablets in their product range. In 2020, Dentabb introduced multi flavored B12 additives tablets especially for vegan community.
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Competitive Landscape
The market is classified as highly fragmented due to the presence of a large number of local and regional players. The toothpaste tablets market is currently experiencing the emergence of new small scale and regional brands in the market. This has caused established brands to focus on product launches.
Polished London and By Humankind are few of the brands that have recently expanded their portfolios to include toothpaste tablets. Besides this, a few other players are expanding their existing portfolio of toothpaste tablets to include flavored tablets.
For instance, Dentabb in the year 2020, announced new strawberry, orange, spearmint and toothpaste tablets with B12 additives especially introduced for vegans. Such ongoing developments indicate a positive growth outlook in toothpaste tablets market in the coming years.
Apart from this the players are significantly focusing on improving their brand awareness in the market by carrying out aggressive marketing and promotional strategies. Many of the players are foraying into acquisitions and mergers to further expand their market penetration. Acquisition of Hello Products LLC is one such example.