Technological advancements in the field of molecular biology and gene sequencing are allowing researchers and scientists to develop new probiotic formulas that are tailored to consumer requirements. The global probiotic supplements market is projected to register a CAGR of 15% during the forecast period (2019-2027).

Manufacturers are focusing on product differentiation on the basis of functional properties, multi-strain supplements, unique flavors, new product formats (gummies), and novel packaging formats to target specific consumer groups.

Though probiotic supplements have been largely considered to be beneficial for gut health, their potential side-effects such as nausea and headache still continue to limit sales to a certain extent. However, continued efforts in development of specific probiotic strains with significantly less or no side effects will be an important factor shaping sales of probiotic supplements in the near future.

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In recent years, the probiotic supplements market has experienced a lot of regulatory backlash. However, rapidly developing preventive healthcare approach and longstanding acceptance of probiotic supplements among consumers, and resurgence of recommendations by health care practitioners for use of these supplements are offering tailwinds to the market growth.

Key Takeaways – Probiotic Supplements Market Study

• North America is projected to be a key market, as dietary supplements industry remains concentrated in the region. Demand for probiotic supplements is gaining a boost from consumer inclination towards alternative health practices and preventive healthcare.
• Several manufacturers are offering probiotic supplements consisting of bacterial strains beneficial for children as well as adults, in order to target diverse demographic groups.
• Lactobacillus-based probiotics are widely used to making it one of the most preferred products as compared to Bifidobacterium- and streptococcus-based probiotic supplements.
• Zero-calorie and sweetener-free tags attached to probiotic supplements continue to play a key role in boosting their demand.

Sales of Probiotic Supplements for Kids to Witness Rampant Growth

In recent past, there has been an increase in number of cases of gastrointestinal-related diseases in children. Such cases were usually addressed with over-the-counter medication, which often caused a few side effects. This has created a highly conducive environment for development of relatively-safe probiotic supplements with certain strains of bacteria that are perceived to be good for children’s gut health. Manufacturers are targeting the highly lucrative kids segment by launching products with unique flavours, colors, and shapes that have more consumer appeal.

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PROBIOTIC SUPPLEMENTS MARKET STRUCTURE ANALYSIS

• The global probiotic supplements market shows a fair level of fragmentation, with a large number of local and regional players.
• In recent years, flavoured supplements marked a prominent trend in the probiotic supplements market. Companies are launching innovative products in a variety of flavours, especially in kids and senior segments, to retain and attract new segments of customers.
• As working women value convenience and showing preference for products available in small packaging formats, manufacturers are continually launching powder premixes to target this demographic.
  • In 2015, Renew Life Formulas, Inc. launched a probiotic drink mix ‘Ultimate Flora Probiotic Fizzy Drink Mix’ for adults. This probiotic drink contains no artificial ingredients and has only natural flavours of fruits and probiotic powder.
• Major players in the probiotic supplements market are Church & Dwight Co. Inc., The Clorox Company, Natural Factors Inc., Dr. Willmar Schwabe Group, i-Health, Inc., Jarrow Formulas, NOVA Probiotics, Total Nutrition, Inc., Pharma Care Laboratories, BioGaia AB, and Lifeway Foods, Inc.

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PROBIOTIC SUPPLEMENTS MARKET TAXONOMY

The global probiotic supplements market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.

Bacteria

• Lactobacillus
• Streptococcus
• Bifidobacterium
• Others

End Use

• By Women
  • By Function
    • Immunity & Digestive health
    • Urogenital Health
    • Vaginal Health
    • Urinary Tract Infections
    • Pregnancy
    • Weight Management
    • Others
  • By Form
    • Tablet
    • Capsules
    • Liquid
    • Powder Premixes
• By Seniors
  • By Formulation
  • Tablet
  • Capsules
  • Liquid
  • Powder Premixes
• By Kids
  • By Form
    • Powder Premixes
    • Tablets
    • Gummies/Chewables
    • Lozenges
    • Liquid & Gels

Distribution Channel

• Hypermarket/ Supermarket
• Specialty Stores
• e-Commerce
• Pharmacy Stores

Table of Content

1. Executive Summary

1.1. Global Probiotic Supplements Market Country Analysis

1.2. Supply-side Trends

1.3. Demand-side Trends

1.4. Technology Timeline Mapping

1.5. Opportunity Assessment

1.6. FMI Recommendations and Analysis

2. Market Introduction

2.1. Market Definition

2.2. Market Taxonomy

3. Global Women Probiotic Supplements Market Analysis Scenario

3.1. Market Size and Forecast

3.1.1. Market Size and Y-o-Y Growth

3.1.2. Absolute $ Opportunity

3.2. Industry Supply Chain Analysis

3.2.1. Value Chain

3.2.2. Gross Profitability Margins

3.2.3. List of Key Participants

3.2.3.1. Manufacturers

3.2.3.2. Distributors/ Wholesalers

3.2.3.3. Retailers

4. Market Dynamics

4.1. Drivers

4.2. Restraints

4.3. Opportunity

4.4. Forecast Factors – Relevance and Impact

4.5. Overview on Bacteria Strains Types

5. Key Regulations