Manufacturers are focusing on product differentiation on the basis of functional properties, multi-strain supplements, unique flavors, new product formats (gummies), and novel packaging formats to target specific consumer groups.

Though probiotic supplements have been largely considered to be beneficial for gut health, their potential side-effects such as nausea and headache still continue to limit sales to a certain extent. However, continued efforts in development of specific probiotic strains with significantly less or no side effects will be an important factor shaping sales of probiotic supplements in the near future.

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The probiotic supplements market is expected to register robust growth during the forecast period. Nutritional supplements have been and are likely to continue their dominance in the probiotics dietary supplements market, on account of the rising awareness about preventive healthcare. Benefits provided by nutritional supplements that include bringing improvements in digestion and bone density of individuals are likely to uphold the popularity of probiotic supplements during the forecast period.

A significant boost to the probiotic supplements has come from the COVID-19 crisis. While the demand for other commodities witnessed a slug, probiotic supplements were and are able to garner sales from individuals, on the back of their increased reliance on additional supplements to boost their immunities. Moreover, it is found that the focus of manufacturers has been on the diversification of their product portfolios. As a result, new-age specific products are introduced in the probiotic supplements market.