The paleo food market is poised to reflect a strong growth pace over the assessment period, 2020-2030. FMI in its new report states that even amid the COVID-19 pandemic, the market continues to make rapid advances due to increment in healthy foods consumption.
Global demand for paleo will grow significantly in 2021, building upon the strong leads that the market gained since 2018, according to a recent study by ESOMAR-certified market research firm Future Market Insights. According to the study, broad trends pertaining to natural and organic will rub off on paleo market prospects in the next decade. FMI opines that growth could have been stronger in 2020, however, the pandemic after-effect will be relatively less prominent in this category.
The COVID-19 pandemic has had a significant impact on the global paleo food market, leading to is proliferation in recent months. As restaurants and outdoor food settings remain shut, online food delivery has surged. According to Credit Suisse, 80% American households increased their spending on food at home.
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This is way higher than the 2018 share of 47.6%. Likewise, an increase in online grocery and food shopping due to mandatory social distancing protocols is likely to provide substantial impetus to the paleo food market across the Asia-Pacific region.
“Market players are shifting towards online sales platforms in addition to the conventional brick & mortar (B&M) settings due to expanding e-commerce penetration across developing markets,” states the FMI analyst.
Paleo Food Market- Important Highlights
- North America continues to reflect impressive growth in the paleo food market during the assessment period.
- Paleo fruits and vegetables will remain the preferred food choices by customers, due to rising health awareness.
- Cereals end use segment is projected to be the biggest revenue contributor in the global market.
Paleo Food Market – Drivers
- Shift towards entomophagy is anticipated to catalyze market growth.
- Shift in food consumption trends of consumers from synthetic to clean and natural ingredients is a major driver for market growth.
- Incessantly evolving fitness trend among consumer, worldwide, has encouraged demand for quantified nutrition, which is boosting the demand for paleo food products.
- Women are the key consumer and promotors of paleo food products to assist them in achieving the healthy life and perfect body.
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Paleo Food Market – Restraints
- Athletes need carbs as per their body weight, every day, which would be very hard to do with just vegetables and fruits, thus huring market growth.
- Concerns regarding exhaustion of natural resources.
- Higher cost associated with the procurement of the food might hamper growth of the paleo food market.
Coronavirus Impact on Paleo Food Market
The COVID-19 outbreak has had an adverse effect on the global paleo food market. As outdoor food settings and restaurants remain closed, online food delivery has soared up. Mandatory social distancing protocols have led to a rise in online food and grocery shopping, this is likely to offer notable push to the paleo food market across the world. Furthermore, rising awareness for consumption of healthy foods among consumers, amid the crisis, are leading to increasing demand for paleo food.
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Competitive Landscape
Major players identified in the global paleo food market include Black Road Food Company, Caveman Foods, Blue Mountain Organics Distribution, Black Bear GmbH, Paleo Food Prodotti Per La, EPIC, Pacific Food of Oregon, The Paleo Foods, Steve’s Paleo Goods, Paleo Pure, Paleo Baking Company, Primal PACS, Native Forest and LAVVA .