Personal care and hygiene has taken vital importance in the lives of consumers. Proper oral appearance has become important attribute to gain hygienic lifestyle. Future Market Insights (FMI) identifies this as a key trend enabling growth in the oral care market. According to a report by FMI, the oral care market is expected to rise a register growth at a CAGR 5.6% during the forecast period 2021-2031.
Oral Care Market
The increase in number of cases in dental caries, periodontal diseases, and others has boosted the demand of oral care products. The rising awareness of oral hygiene, government expenditure on dental healthcare, and increasing number of small/private of clinic. are some of the factors accelerating the growth of the oral care market.
Convenience and comfort are the two pillars supporting rising demand for oral care products. Organic and herbal toothpaste are highly preferred due to their benefits quotient. No added flavours, no chemical used, and easy cleaning have augmented the sales of oral care product in recent times.
Key Takeaways from Oral Care Market Study
- Global sales of oral care are expected to top US$ 96.1 Bn in 2031
- Rising expenditure on health and wellness will enable the U.S. account for over 88% of sales in North America
- The U.K. will register 2.4% y-o-y growth in 2021, after a year of unimpressive growth in 2020
- The market in Germany is set to witness a CAGR of more than 6% through 2031
- Sales of oral care across Japan are slated to expand considerably from 2021 to 2031.
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Increasing Sales of Electric Toothbrush
The oral care market is categorised into toothbrush, toothpaste, mouthwash, dental floss, denture care, and others in terms of product. The toothbrush segment of oral care market further segmented into two parts which includes manual toothbrush and electric toothbrush.
The toothbrush segment is expected to register the significant growth during the forecast period 2021-2031 with a CAGR of 5.9% due the growing prevalence of electric toothbrush and its technological innovations along with the growing awareness about the oral health and hygiene amongst the population.
Impact of COVID-19 & 2020 Market Analysis
The current pandemic outbreak has imposed numerous challenges on the part of supply side and demand side. The temporary regulation imposed by regional governments to restrict the movement has impacted supply chains drastically. Besides this, the specular shift from discretionary spending to essential goods has further negatively impacted the market growth. Besides this, the change in consumer buying habits has encouraged a shift from store based retailing to online retailing facilitating a wider market reach. However, the market is currently entering into reviving phase across different regions, which is further an indicator that points out towards new opportunities amid economic slowdown.
Who is winning?
Future Market Insight (FMI)’s report offers insights into the competitive situation in the oral care market. Some key players in the global oral care market includes Colgate-Palmolive Company, Procter & Gamble Co., Unilever Group, Koninklijke Philips N.V., Johnson & Johnson Limited, GlaxoSmithKline PLC, Amway, Dabur, Splat Global UK Ltd., Kewalraj & Co., Dentaid, Brush with Bamboo,Condor, The Gillette Company, Yangzhou Shuguang Toothbrush Factory, Natusana, Drogasil S.A., G.Barbosa, Royal Brushes Private Limited, and Alsha Hotel Supplies Pvt. Ltd. and others.
The players are aggressively investing to encourage and promote product development with an aim to gain a competitive advantage. They are entering into strategic alliances with others to build and strengthen in house resources and expertise. Colgate-Palmolive Company, Procter & Gamble Co., Unilever Group, Johnson & Johnson Limited, GlaxoSmithKline PLC are amongst the leading brands operating in the market.
Competition Landscape
The oral care market is a concentrated market, as majority of the share is being taken by Colgate-Palmolive, Procter & Gamble, Unilever PLC, and GlaxoSmithKline PLC. However, the market also includes many regional players. The leading players in the market studied enjoy a dominant presence worldwide. These players are focusing on capitalizing on opportunities existing in emerging nations.
Sustainability is another approach being employed by manufacturers in order to gain share within the market. Consumers are beginning to choose brands with a green label and philanthropic endeavors, as a result of which, marketing initiatives and brand habits are expected to shift toward eco-friendly products, augmenting product sales.
- In April 2020, Perrigo Company plc (Ireland) completed the acquisition of the oral care assets of High Ridge Brands (US), which includes Dr. Fresh, LLC.
- In April 2020, GlaxoSmithKline Consumer Healthcare Limited (India) merged with Hindustan Unilever Limited (HUL), with HUL responsible for the distribution of GSK’s Consumer Healthcare brands in India, including its leading oral healthcare brand, Sensodyne.
- In January 2020, Perrigo Company plc’s Ranir subsidiary acquired the assets of Steripod, a leading toothbrush accessory brand, and innovator in the toothbrush protector market, from Bonfit America Inc (US).
- In 2019, Colgate-Palmolive Company launched Colgate Optic White Renewal Tooth Paste.
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Future Market Insights has profiled the following prominent manufacturers in its report:
- Colgate-Palmolive Company
- Procter & Gamble Co.
- Unilever Group
- Koninklijke Philips N.V.
- Johnson & Johnson Limited
- GlaxoSmithKline PLC
- Amway
- Dabur
- Splat Global UK Ltd.
- Kewalraj & Co.
- Dentaid
- Brush with Bamboo
- Condor
- The Gillette Company
- Yangzhou Shuguang Toothbrush Factory
- Natusana
- Drogasil S.A.
- G.Barbosa
- Royal Brushes Private Limited
- Alsha Hotel Supplies Pvt. Ltd.
- Some Other Prominent Players
- Who are the leading players in the oral care market?Some of the leading players operating in the oral care market are Colgate-Palmolive Company, Procter & Gamble Co., Unilever Group, Koninklijke Philips N.V., Johnson & Johnson Limited, GlaxoSmithKline PLC, Amway, Dabur, Splat Global UK Ltd., Kewalraj & Co., Dentaid, Brush with Bamboo,Condor, The Gillette Company, Yangzhou Shuguang Toothbrush Factory, Natusana, Drogasil S.A., G.Barbosa, Royal Brushes Private Limited, and Alsha Hotel Supplies Pvt. Ltd. among others.