Future Market Insights (FMI) in a new study has forecast oat milk market’s valuation to reach US$ 435.4 Mn by the end of 2021. Rising focus on sustainable diets that are adequate nutritionally, economically viable, environmentally sound, and socially & culturally accepted has been creating growth opportunities. Currently there is a consistent rise in the demand for plant based dairy alternatives. With the increasing awareness regarding healthy living, an increasing number of consumers have been turning to oat drinks.
Nowadays consumers expect safe and nourishing on-the-go beverages. Increasing prevalence of lactose intolerance has been causing shift to dairy alternatives. Oat drinks contribute to healthy eating habits and provide more nutritional value, including vitamins, minerals, and healthy fats. Many health conscious individuals, opting for restrictive diets and flexitarian diets, have been preferring oat drinks.
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Oat drinks is beneficial as it carries vitamin D, protein, fiber, calcium. As a result of its nutritional values, oat drinks offers a variety of health benefits, such as reducing cholesterol, boosting immunity, strengthening bone and preventing anemia. FMI has predicted the unflavored or natural segment to hold the lion’s share. However, in the coming years the demand for flavored oat drinks too is expected to rise.
Key Takeaways from the Oat Drinks Market Study
- The global oat drinks market is forecast to rise at nearly 8% CAGR between 2021 and 2031
- In North America, the U.S. will emerge as the leading market accounting for nearly 90% of regional sales in 2021
- The U.K. will emerge as a highly lucrative market, exhibiting nearly 8% Y-o-Y growth in 2021
- France and Germany will remain bright spots for oat drinks sales in Europe
- Australia, Japan, and Korea will continue exhibiting impressive growth at oat drinks market in Asia Pacific
New Product Launches to Fuel Oats Drinks Demand
Looking at the consumers shift towards, manufacturers are engaging in the launch of a wide variety of oat drinks products that have the certification of non-GMO from the regulatory bodies. Lower Packaging Cost, shelf life are some benefits of using flexible and convenient packaging. For Instance:
- Cereal Base Ceba AB (Oatly), manufactures a range of products including oat drinks, oat yogurts and many others. The company also focuses on strategic collaboration with big giants.
- In July 2020, Swedish Oat-milk maker Oatly AB received US$200 Mn investment from Blackstone-Led Group.
- In 2020, Elmhurst Milked Direct LLC has launched new lines in latte drinks and smoothies mixes. This line includes oat latte with two new flavours- cacao oat milk and flash brew oat milk plus two tea flavours- matcha oat milk and golden oat milk.
Who is winning?
A few of the leading players in the Oat Drinks market are Cereal Base Ceba AB, Pacific Foods of Oregon LLC, Elmhurst Milked Direct LLC, Danone S.A., Lima Food SRL, Oatworks, The Hain Celestial Inc., Abafoods s.r.l., Kaslink Foods Oy, Rude Health, Valsoia S.p.A., Earth’s Own Food Company.
Manufacturers are trying to gain customers attention by attractive packaging with creatively crafted and differentiate their beverage from the rest. For instance, Kaslink Aito Foods sells its oat-based goods in recyclable and eco-friendly cartons and advertises this revolutionary packaging it has introduced along with the company to maximize the effect on its customer base. It adds a sustainable business dimension, and adds to its established customer base nature-loving customers. It, in effect, helps to expand the business and improves the oat drinks sales.
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Get Valuable Insights into oat Drinks market
Future Market Insights, in its new offering, provides an unbiased analysis of the oat drinks Market, presenting historical demand data (2015-2019) and forecast statistics for the period from 2020-2030. The study divulges compelling insights on the oat drinks market based on Product Type (regular/full fat and reduced fat), By Flavour (natural/unflavoured oat drinks & flavoured oat drinks), By End Use Application (Food Services and Retail Sales) and By Nature (Organic and Conventional), By Format (Shelf-Stabled and Refrigerated) across seven major regions.
About FMI
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, the global financial capital, and has delivery centers in the U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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