Adoption of natural insect repellents continues to see an upward trend, against the toxic chemical content such as diethyltoluamide (DEET), of conventional insect repellents. During the forecast period (2019 – 2029), global natural insect repellent market is poised for a healthy CAGR of over 6%.

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The World Health Organization estimates that an average of 200 million cases of malaria are reported each year across the globe. Increasing temperature and unseasonal weather conditions inadvertently create favorable breeding grounds for insects. Vector-borne diseases lead to a large number of fatalities each year, especially in underdeveloped regions of Africa and Asia.

Key Takeaways – Natural Insect Repellent Market Study

• Key players are collaborating with governments to spread awareness about prevention of vector-borne diseases. It is anticipated to be a primary factor boosting the natural insect repellent market.
• Manufacturers of natural insect repellent products are focusing on integrated marketing communications to reach out to the masses via the internet, radios, hoardings, newspapers, billboards, and televisions for generating awareness about these diseases while promoting their products.
• Growing camping and recreational activities is fuelling the growth of sprays/aerosols segment due to its ease of use and compactness.
• Natural insect repellent market is estimated to boom in tropical regions, characterized by climatic conditions that highly favor insect breeding activities

Companies are anticipated to invest in extensive research and development activities to develop safer products. Many other ingredients such as fennel, clove oil, thyme, and celery extract are currently being studied to include in insect repellent products. Usage of naturally sourced active ingredients would create new opportunities in the natural insect repellent market space.

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MEA Emerging Highly Lucrative

According to WHO, Middle East & Africa (MEA) reports the highest number of vector-borne diseases. The region is characterized by limited medical facilities, and awareness about vector-borne diseases among consumers is poor. The government in this region is focused on improving health index of the population, inadvertently creating high growth opportunities for market players. Major players in the market are looking to cash in on first mover advantage in this highly lucrative, yet largely untapped market.

• Natural or herb-based insect repellants are estimated to surge product penetration in tropical and sub-tropical regions.
• Strengthening of supply chain will be an effective way to boost the Natural Insect Repellent market.

However, these leading natural insect repellent market players are profoundly impacted by a surge in illegal and unsafe products available in the market that are claimed to be natural.