Market Overview

The global mixers and attachments market continues to evolve. With a significant percentage of population already owning a mixer, manufacturers are focusing on luring consumers to go for an upgrade.

The ‘smart’ technology – which has permeated many consumer appliance categories – is palpable in this segment also. Traditional mixers are being replaced by smart mixers, albeit at a pace that can best be described as pedestrian.

Urban consumers from Tier 1 and tier 2 centers will remain the target audience for smart mixers and attachments. However, opportunities for traditional mixers exist, as there is still a significant section of populace in underdeveloped countries that is yet to buy its first mixer.

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Mixers & Attachments Market – Key Trends

The mixer and attachments market has evolved over the recent past. Nowadays, the mixers are not required to rely on upper body strength or monitoring.

Another imperative factor in boosting the demand for mixers & attachments is the alteration of product design such as presentation of built-in metal constructed components or parts, improved in-house kneading gear systems, and additional bowl capacities.

For instance, Cuisinart’s SM-55 5 1/2-Quart 12-Speed Stand Mixer is one of the best heavy-duty stand mixers as well as offers several different attachments that are accessible.

Creative and intensive marketing strategies by manufacturers such as offering lucrative discounts and recognition through social media will be escalating the adoption of mixers & attachments.

The e-commerce industry has been offering various services to consumers such as easy product discounts, payment options, free product delivery, and product comparison.

Mixers & Attachments Market – Growth Restraints

The availability of hand mixers can impact the sales of a stand mixture, as it eases every day quick tasks in addition to baking.

The upper-end models featuring more attributes and attachments might be expensive for the middle-income group which can further impact the sales of mixers and grinders in the global market.

One key challenge for manufacturers is the longevity – unlike other kitchen appliances, mixers aren’t bought too frequently. Consumers are wary of spending on a new version until it offers substantially better features.

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COVID-19 Impact on Mixers & Attachments Market

COVID-19 pandemic has prompted individuals to say indoors with the nationwide lockdown. Several individuals have resorted to cooking and baking, which has boosted demand for mixers and attachments market. This radical change in supply, demand, and costs has thrown together previously estimated market pricing methods in the mixer & attachments market.

Several companies are adjusting to their customer’s altering and immediate needs as they consider long term significances. Players are assessing segment-wise customer preferences and changes in purchasing patterns and are tailoring new offers for present and new customers.

For example, several mixture & attachment sellers are now offering a discount, ergonomic consultation, free shipping, and no-contact delivery.

Mixers & Attachments Market – Region-wise Analysis

Rapid development and emergence of the food processing sector and limited preference for hand-held mixers among consumers is a major trend observed in developed markets of Europe and North America.

Outside of North America and Europe, demand for mixers and attachments is growing at a rapid pace in Asia Pacific. Although the COVID-19 impact is being felt, the long-term prospects of mixers and attachments market remain positive.

Mixers & Attachments Market – Competitive Analysis

Major companies identified in the global mixers and attachments market are Kitchenaid, Cuisinart, Kenmore Elite, Hamilton Beach, and Panasonic Corporation.

Companies are focusing on product innovations and developments to increase their market presence in the industry.

For instance, KitchenAid has launched Artisan Design Series 5 Qt mixer which comes with great basics attachments plus the consumer can add accessories such as a pasta maker, juicer, or spiralizer.

Hamilton Beach presented an affordable model 7-speed Stand Mixer that comes with a top handle to make lifting the head simpler. It suctions to the countertop to stay in place while mixing. Moreover, all attachments with the mixture are dishwasher safe.

Kenmore Elite Ovation Stand Mixer offers an innovative design with an exceptional a pour-in top and 360-degree splash guard. This helps to keep walls and countertops spotless.

Global Mixers & Attachments Market: Key Players (this is an indicative list – full list of key players available upon request)

• KitchenAid
• Hobart Corporation
• SMEG
• Electrolux AB
• Koninklijke Philips N.V.
• Panasonic Corporation

Regions and Countries Analyzed in the Report

• North America (U.S., Canada)
• Latin America (Mexico, Brazil, Rest of LATAM)
• Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
• East Asia (China, Japan, South Korea)
• South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
• Oceania (Australia, New Zealand)
• Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Report Highlights

• The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
• The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments.
• The report also maps the qualitative impact of various market factors on market segments and geographies.

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