Excessive sodiumcontent in diets is considered to be a leading cause of hypertension, stroke, heart disease, and other serious health concerns. Consequently, demand for low sodium sea salt is on the rise. According to a new report by Future Market Insights (FMI), the market is set to rise at a CAGR of 6.6% through the end of the forecast period in 2031 with a valuation of over US$ 200 Mn.
Risingprevalence of blood pressure is by far the most common cause of various ailments in American and Asian countries including China, South Korea, and India. Despite compelling evidence of the benefits of reducing salt intake, long-term salt restriction has proven difficult.
In addition, China and Japan have proposed new voluntary rules for nutrition labelling on packaged foods in an effort to avoid future government mandates. Globally, the per capita expenditure on food and beverages by the global population has increased in recent years.
Consumers are becoming concerned about the nature of food products, in addition to focusing on ingredient labels. There is a growing interest in transparency. Consumers now have access to smart labels, which allow them to trace the supply chain of items. Consumers are seeking product transparency beyond free-from status, ingredients, and nutritional levels.
Purchasers are looking for information on the items’ origins. However, there are no clear government standards or guidelines surrounding clean labelling practices. Consequently, trust among consumers for brand loyalty has become important in the food and beverage business.
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Key Takeaways from the Low Sodium Sea Salt Market Study
- Dry sea salt holds the lead in the global low sodium sea salt market and is expected to grow with a CAGR of 5.5% during the forecast years, owing to logistical benefits.
- Grain form low-sodium sea salt holds the largest market share of 77% of the global low sodium sea salt market. This is attributed to higher consumer acceptance in household cuisine.
- India is emerging as a high potential market in APEJ, exhibiting a CAGR of 12.6%, driven by growing consumer awareness in terms of healthy ingredient options.
- The U.S. continues to lead the North America market, supported by a larger food processing and service industry, accounting for over 88% of the value share.
- Germany is a major market for low sodium sea salt in Europe, supported by the presence of large-scale production and processing facilities.
“Low sodium sea salt is gaining popularity owing to its unique organoleptic value, which intensifies and enhances the flavor of food. It places low sodium sea salt as value-added products to meet the needs of gourmet catering and hospitality, creating a conducive environment for growth through the end of 2031,” said a lead analyst at FMI.
Who is winning?
Clean label trends have become a catchphrase for promotional and marketing strategies, and companies have capitalized on this to advertise their products. Manufacturers are increasingly implementing cleaner procedures in order to market their clean label food goods, such as spreads, without undermining consumer trust.
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Some of the leading companies offering low sodium sea salt are SaltWorks Inc., K+S AG, Cargill, ADM, A&B Ingredients, Selina Naturally, INFOSA, Atacama Sea Salt, and Solo Sea Salt among others.
Get Valuable Insights into Low Sodium Sea Salt Market
Future Market Insights, in its new offering, provides an unbiased analysis of the low sodium sea salt market, presenting historical demand data (2016-2020) and forecast statistics for the period from (2021-2031). The study divulges compelling insights on the low sodium sea salt market based on product type (wet sea salt and dry sea salt), form (grain, flakes, and spray), by application (softener, water treatment, de-icing, anticaking, and flavoring agent), by distribution channel (direct sales/B2B, HoReCa, and indirect sales) across ten major regions North America, Latin America, Europe, APEJ, Japan, Oceania, and MEA.
About Food Market Division at FMI
Expert analysis, actionable insights, and strategic recommendations – the food & beverage team at Future Market Insights helps clients from across the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analysed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.