The global kraft liner market will reach a valuation of US$ 20 Bn in 2029, witnessing a steady growth outlook during the forecast period (2019 – 2029). According to a new study by Future Market Insights (FMI), the market for kraft liners is largely influenced by increasing concerns over single use plastic packaging and the thriving sustainability trend.

“Brand owners in the kraft liner market are investing aggressively in packaging, driven by rise in the adoption of premium and customized packaging solutions. Manufacturers can gain substantial profits with development of diverse packaging solution portfolios in terms of both technology and design,” reveals FMI’s research.

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Key Research Findings of FMI’s Kraft Liner Market Study

• Food grade kraft liners will account for a major market share owing to high demand from packaged food industry.
• Corrugated box kraft liners are projected to remain preferred through the end of forecast period.
• Bleached kraft liner solutions will generate lucrative opportunities owing to demand for high-strength, printable packaging solutions.
• China and India turn lucrative for investors in kraft liner market, driven by rapid expansion of retail and manufacturing sectors.

Key Growth Drivers – Kraft Liner Market

• Demand for plastic free packaging and the rise of environmental awareness is a key growth driver for kraft liner manufacturers.
• The rise in the global retail sector is projected to increase the adoption of kraft liner.
• High prospects of digital printing technology are bolstering preference for kraft liners over conventional materials.

Key Impediments – Kraft Liner Market

• Implementation of strict regulations by government bodies against paper & pulp industries hampers growth of the kraft liners market.

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Introduction and Need of the Product:

Kraftliner is a type of paper which is used as the outer layer of the corrugated board which is then converted into boxes. It is made up of the virgin fiber materials. According to U.S. Dept. of Commerce publication Statistical Classification of Domestic and Foreign Commodities Exported from the U.S., the Kraftliner is defined as “paperboard or paper which contains no less than 80% fiber content which is obtained by the chemical sulfate or soda processes”. Kraftliner is available in the variety of grammages varying from 100 GSM to more than 200 GSM. Kraftliner is available in bleached (predominantly produced from bleached sulfate pulp) i.e. white-top grade as well as unbleached grades to fulfill customized requirements of the corrugated packaging customers. White top Kraftliner can be easily printed with the different color to enhance aesthetics of the retail corrugated boxes. Some of the key properties of the Kraftliner is good tear resistance, high strength, durability, and good printability. Corrugated board, with bleached or unbleached Kraftliner, is used for wide range of packaging applications in the food & beverages, automotive, retail, cosmetic & personal care, and other end-use industries. The Kraftliner may also contain some amount of the recycled fiber (less than 20%) in its raw material mixture.

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Kraftliner Market: Market Dynamics

Kraftliner has gained strong market traction in the past few years to the increase in the consumption of the corrugated packaging, particularly in the e-commerce and retail ready industry. The e-commerce industry has grown like anything in the past five years which has tremendously increased the demand for corrugated packaging products. As the demand for corrugated packaging products continues to increase, the demand for Kraftliner will also increase simultaneously. Recent increase in the prices of the brown and white Kraftliner indicates that the demand is increasing at a faster pace with an expected CAGR of more than 3%. The main drivers of the Kraftliner market is the high-growth in the e-commerce, retail-ready, food & beverages, and consumer goods industry, primarily in the developing countries such as India, China, Brazil, etc. The latest trend observed in the Kraftliner market is the strong focus on the development of new innovative products which are lighter in weight and offer high strength characteristics. For eg. – BillerudKorsnas AB, a Sweden-based manufacturer of paper and packaging products, offers high strength and lightweight Kraftliner which is a result of years of research and development activities of the company on renewable, recyclable and biodegradable packaging material.

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