Witnessing robust expansion at nearly 7% CAGR during 2019 – 2026, the heart health functional food market in Asia Pacific (APAC) will be driven by growing demand for specific health products, inclination towards foods that promote a healthy lifestyle, and increasing focus on prevention rather than cure. A recent survey by Future Market Insights (FMI) reveals that consumers are increasingly turning to food products that are responsible for promoting sleep, improving mood, boosting energy levels, maintaining heart health, and aiding in weight management.

The growing demand for food with added benefits, especially for heart health functional food, has created a high potential for manufacturers of heart health food in the Asia-Pacific market. Companies are launching new omega-3-based ingredients as well as products that target the heart health functional food market.

Key Takeaways – Heart Health Functional Food Market Study

• The willingness of consumers to experiment with new products and the consumers’ trust in the traditional source of advertising are factors that play an essential role in the growth of the heart health functional food market.
  • In Indonesia, traditional marketing strategy, apart from television advertisements, has a high impact on sales. Indonesians easily trust word-of-mouth and suggestions from sales and marketing persons, friends, relatives, and from other marketing messages. All of these factors directly influence consumers to buy new products, thus boosting the growth of the heart health functional food market in the country.
• Related government bodies across the region are introducing and enforcing new laws regarding the consumption of heart health functional food products, especially those fortified with omega-3. This creates opportunities for heart health functional food manufacturers to introduce new custom products that take into account the needs of the target audience.
  • According to the Ministry of Health, Labor, and Welfare in Japan, adults between 18 to 29 years must consume 1.8 grams to 2.1 grams of total omega 3 per day. The growing demand for omega-three among millennials has created lucrative opportunities in the Asia-Pacific heart health functional food market.
• Japan is seen as a highly profitable market for manufacturers of heart health functional food worldwide. As per the report by Japan Health Food & Nutrition Food Association (JHFNA) in 2010, 65% people between 35-55 years were aware of FOSHU (Food for Specified Health Uses) products, and 22 percent of them are using the functional health products regularly.
  • In 2013, FOSHU policy approved 8 FOSHU products under its category of health claim, which is beneficial for controlling blood cholesterol levels, body fat, blood pressure, blood glucose, etc.

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In the past five years, consumers have become more attentive towards maintaining their health and are showing preference for heart health functional food products. In 2018, the consumption of heart health functional foods in Thailand witnessed tremendous growth, with an average increase of 7-15% in comparison to that in the past five years. This was majorly the result of regulations on health claim and clean labeling.

Plant sterol and soy protein would remain among the highly favored ingredients in heart health functional market in APAC, attributing to high consumer preference for vegetarian products. While the former is derived from fruits, vegetables, seeds, and grains, the latter is gaining traction owing to its affordability and accessibility to manufacturers.

Know More About Heart Health Functional Food Market Study

Future Market Insights, in its new offering, offers an unbiased analysis of the global heart health functional food market, presenting historical demand data (2014 – 2018), and forecast statistics for the period, 2019 – 2026. The study divulges compelling insights on the heart health functional food market based on type; the market is segmented into breakfast cereals, dairy products, nutritional bars, edible oils, and others (eggs & wine). Growth of the heart health functional food market is driven by a rising inclination towards natural ingredient-based specific functional food products as well as heart health drink fusions in the dairy products segment. Based on distribution channels, the heart health functional food market is segmented into supermarkets, hypermarkets, departmental stores, and grocer/retailers.

About FMI

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, the global financial capital, and has delivery centers in the U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.