Global Shisha Tobacco Market Value to Grow by Almost $26 Billion During 2018-2028

Shisha tobacco is an intoxicant that contains washed or unwashed tobacco as a base ingredient (~83% of the mixture), which is infused with additives such as water, glycerin, and aromatic molasses sugar, and smoked through a water pipe apparatus. As a traditional form of smoking in many countries, shisha tobacco smoking has acquired a variety of regional names, such as narghile, hookah, water pipe, hubble bubble smoking, and bong pipe smoking, amongst others.

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In the shisha tobacco market, the entire shisha tobacco mixture along with additives has been considered as the target product. The shisha tobacco market is expected to witness a CAGR of 2.6% in terms of revenue during the forecast period. The demand for shisha tobacco is witnessing lucrative growth, owing to numerous factors. The primary being that, consumers in many regions are opting for water pipe smoking in a bid to cut down on cigarette smoking.

  • Shisha tobacco smoking being marketed as a ‘healthy alternative’ to conventional cigarette smoking.
  • In developed economies, ‘guilt-free’ smoking arising from the misconception that water absorbs most of the nicotine during in shisha, is also favoring the global sales of shisha tobacco.
  • Sensory appealing characteristics of shisha tobacco as opposed to other forms of smoking
  • In the Middle East, extensive khat chewing is a precursor for shisha tobacco smoking in the region, thus, fueling sales of shisha tobacco.
  • Flourishing HoReCa sector and worldwide social acceptability of ‘water pipe smoking’ culture, in developed and developing regions alike.

Besides, a wide variety of flavours offered in shisha molasses make these products very indulgent and sensory appealing to consumers. For those addicted to smoking and those willing to give up on smoking (cigarettes, cigars, and other forms of harmful smoking), flavoured shisha tobacco remains a very attractive and innovative product. Increasing social acceptability and shisha culture in cafés and lounges are further expected to drive market growth for shisha tobacco.

The increasing acceptance of shisha tobacco among consumers is leading to the combined interest of companies as far as these products are concerned. Manufacturers of shisha tobacco are offering a variety of flavours and blends, and are working towards updating their inventories with more innovative shisha tobacco flavours to attract a large consumer base. Innovative and attractive packaging of shisha tobacco compared to cigarettes has also led to product differentiation and adoption.

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By Segment:

By Product Type

  • Flavor
  • Fruits
  • Mint
  • Chocolate
  • Others

By Age Group

  • Distribution Channel
  • Bars and Cafes
  • Specialty Stores
  • Online
  • Others

By Distribution Channel

  • Age Group
  • Below 18 Years
  • 18 to 30 Years
  • 30 to 50 years
  • Above 50 years

By Region:

  • North America
  • Latin America
  • Europe
  • Japan
  • APEJ
  • MEA

Fruit will remain the most preferred flavor in the shisha tobacco market, holding close to 63% market share by 2018 end. Within the fruit flavor segment, adoption citrus flavor will witness a growing demand followed by tropical flavors, considering its increasing popularity among the youth. Moreover, for the manufacturers in the shisha tobacco market, this trend could open up potential innovation opportunities. Caramel flavor, too is anticipated to witness significant adoption in the coming years. Gap in federal regulations that bans flavors in cigarettes but not in other tobacco products, including shisha, is a key driver of shisha tobacco sales growth.

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Such trends could open up growth avenues for manufacturers in the global shisha tobacco market, including expansion of the flavor portfolio to include more regional and local varieties and attract a wider consumer base, especially in the introductory markets. A comprehensive trend analysis and opportunity assessment is presented in Global Shisha Tobacco, a recent study from Future Market Insights, a NY-based market research firm.

Major Key Players:

The players operating in the global hookah tobacco market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Japan Tobacco, Inc., Alzawrae Industrial Company, Metco Ltd, Al Fakher Tobacco Trading LLC, Cloud Tobacco, Inc., Mujeebsons, Fumari, Inc., Haze Tobacco, LLC, Al Andalus Flavoured Tobacco & Molasses Co. LLC and Social Smoke, Inc.

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