Gift Packaging Market Overview
Gifting is regarded as a way of expressing appreciation or gratitude. The culture of gift exchange has been evolving over the decades.
While exchanging gifts has been confined to holiday or festival season, individuals are exchanging gifts on several occasions such as farewell parties, graduation parties, house-warming parties, and anniversaries.
Further, several companies recognize employees’ performance and offer incentives in the form of gifts.FMI, in its upcoming business report, elaborates the historical and current scenario of the global Gift Packaging market in terms of production, consumption, volume, and value. The report scrutinizes the market into various segments, regions and players on the basis of demand pattern and growth prospects.
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Crucial information and forecast statistics covered in the Gift Packaging market report will arm both existing and emerging market players with necessary insights to craft long-term strategies as well as maintain business continuity during a crisis such as the ongoing COVID-19 pandemic.
COVID-19 Impact Analysis on Gift Packaging Market
The recent outbreak of the COVID-19 has adversely affected various markets in the packaging industry, and the Gift Packaging market is no exception. Products which are deemed ‘essential’ continue to experience significant sales, while non-essential items faced a sharp decline in demand.
Following government’s measures, particularly social distancing norms and stay-at-home orders, companies operating in the Gift Packaging market have put their production on a halt. Additionally, movement restrictions and supply chain disruptions have created a logistical nightmare for market players, leading to severe product shortages in the global marketplace. Several market players are further planning to relocate their supply chain from China – the first epicenter of the COVID-19.
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Gift Packaging Market – Competitive Landscape
The global gift packaging market is highly competitive, with top five players accounting for nearly 10% of market revenue. Market players are entering into strategic acquisitions of small or regional players to fortify their presence across the regional markets.
For instance, Hallmark Cards is capitalizing on potential growth prospects by expanding its product portfolio across developing regions such as China, and India.
Hallmark Cards has implemented a strategy – ‘Grow with Hallmark’ – that allows customers to open their gifts and greeting cards in the stores per se. Similar strategies were Packlyn Ltd
Smurfit Kappa Group
Shenzhen Fuxiang Gifts & Packaging Co. Ltd.
Ebro Color GmbH
Region
North America (U.S., Canada)
Latin America (Mexico, Brazil)
Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
East Asia (China, Japan, South Korea)
South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
Oceania (Australia, New Zealand)
Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
Gift Packaging Market: Segment Analysis
The global market is categorized on the following basis
By Packaging Type
Primary Packaging
Secondary Packaging
Tertiary Packaging
By Product Type
Gift boxes
Containers
Ribbons & Bows
Gift Sacks
Gift bags
Wrapping paper
Tissue Paper & Shreds
Cellophane overwrap & bags
Gift card & Money holders
Others
By Materials
Plastics
Paper & Paperboard
Metals
Glass
Others
Report Highlights
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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