Decorations and inclusions are key components in the bakery and confectionery sector, which lend a unique flavour, texture, mouthfeel, colour, and other improvements to finished products such as cakes, pastries, bar chocolates, breakfast cereals, and other products.
Various types of decorations and inclusions that are produced from real and compound chocolate, sugar, fruits and nuts, flour, and other ingredients in finished or semi-finished forms are used in industrial processing, artisanal baking and confectioneries, HoReCa (hotels, restaurants, cafés), and for household uses. The global market for decorations and inclusions is estimated to account for over US$ 8 billion in revenue in 2018, growing at a CAGR of 5.9% between 2018 and 2028.
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Over 1,300 thousand metric tons of decorations and inclusions were sold in 2018, equaling revenues worth over US$ 8 billion. Key factors fuelling the demand for decorations and inclusions include,
- Rising consumer interest in foods with added inclusions and decorations
- Growing demand among foodservice companies and food product makers in a bid to stand out amid fierce competition
- Manufacturers expanding product portfolio of high-quality decorations, inclusions and toppings
The FMI study finds that industrial food and beverage processing application registered a significant demand for decorations and inclusions in 2018, amounting to a hefty 75% of the total consumption. Status-quo will continue with buoyancy in the food and beverage processing industry where producers continue to push boundaries of processing with the use of decorations and inclusions.
Processing of baked goods such as cake, pastries and sweet biscuits significantly involves the use of decorations and inclusions as their sales heavily rely on distinct presentation, taste and texture. A similar trend is observed in the processing and marketing of breakfast cereals, confectionery, ice cream & frozen desserts, snack bars and beverages, thereby explaining the use of decorations and inclusions.
Commercial application of decorations and inclusions include shops distributing bakery & pastry and confectionery products. Bakery and pastry shops that offer customized food items through their own processing outlets also register considerable demand for decorations and inclusions.
Preserved/Dried Fruit Pieces Spearhead Demand
The FMI study shows that demand for preserved/dried fruit pieces has remained higher over the past few years and the status-quo is expected to continue in the future. In 2018, preserved/dried fruit pieces accounted for over one-fourth of the global decorations and inclusions consumption.
Sugar sprinkles and inclusions also witnessed significant consumption in 2018, accounting for one-fifth of the total decorations and inclusions consumption. Increasing demand for gourmet sprinkles in the bakery and confectionery applications is likely to boost demand for sugar sprinkles in the coming years.
Other types of decorations and inclusions include sweetened/caramelized nuts, roast nuts, backed pieces as well as sugar pastes and icings- collectively these products accounted for nearly one-fourth of all decorations and inclusions sold in 2018.
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B2B Sales Predominate the Distribution
Nearly 90% of decorations and inclusions are sold through direct sales/B2B sales channel as demand remains consolidated in food and beverage businesses, as per the FMI study. While the trend is expected to continue in the future, remaining share of decorations and inclusions is distributed to indirect sales or B2C sales channel which includes intermediate/bulk distributors, brick & mortar retailers and online retailers.
North America continues to observe leading demand for decorations and inclusions. In 2018, the region consumed nearly one-third of the global decorations and inclusions. A bulk of the regional consumption of decorations and inclusions is centered in the United States. The region provides lucrative opportunities for decorations and inclusions manufacturers owing to the presence of an extensive network of food processing players sustaining in the fierce competition of the F&B processing and servicing industry.
Europe closely follows North America in representing the second largest demand for decorations and inclusions. Western European countries consume half the regional consumption, wherein Germany followed by France, Italy and the UK are prominent consumers of decorations and inclusions.
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