The US$ 3.7 billion décor paper market is likely to witness an uptick by 5.5% in 2019, according to a recent analytical study presented by Future Market Insights (FMI). Print base paper will continue to sell highest, accounting for almost half of the global revenue. Absorbent kraft paper also holds a sizeable share in the market value, however the report foresees a moderate rate of growth in the demand for absorbent kraft paper in coming years.
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Escalating décor paper consumption by the furniture industry is cited as a preeminent factor determining sales, followed by that in flooring and paneling sectors. Furniture industry prominently boosts sales of low-pressure laminates that are attributed to robust growth of the domestic furniture sector. According to FMI’s end use analysis of décor paper market, almost 60% of the total furniture sold is household, which is likely to push demand for low-pressure laminates further.
Europe’s lead in the décor paper market is strongly backed by the flourishing application scenario for décor, flooring, and paneling. FMI envisages that European consumers will account for more than 30% share in the total market value. However, it also points to the healthy demand growth in developing economies within Asian, African, and Middle Eastern regions.
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Despite accounting for a mere 4% share in the paper and paperboard production landscape, décor paper market has been observing healthy demand growth recently. FMI attributes this growth to the overall promising trade scenario and mounting consumer preference for aesthetically appealing furniture and décor items. Progressing production scenario of decorative plywood and veneer sheets is benefiting the growth of woodworking sector, thereby favoring sales of décor paper. With visibly improving scope of laminate flooring sector in both developed and developing economies, it is more likely that a range of décor paper will gain ground in coming years.
Leading manufacturers of décor paper are currently strategizing on upgrading aesthetics to cater to evolving specification demands from customers. However, the report opines that primary focal point will be on strategic acquisitions and collaborations.
Schoeller Technocell GmbH & Co. KG, one of the market leaders, recently announced the acquisition of Calfornia’s Alameda Co. The former is also investing efforts in expansion across Chinese market for décor paper by collaborating with China’s leading pulp and paper industry operators. Schoeller Technocell recently joined forces with Welbon Group, China’s recognized pulp and specialty paper manufacturer.
Finland-based Ahlstrom-Munksjö Oyj maintains the strategic focus on M&A, the latest of which is acquisition of Brazilian specialty paper manufacturer, MD Papeis’ Caieiras specialty paper mill. As a part of the expansion strategy across North America, the former recently acquired another specialty paper manufacturer – Expera Specialty Solutions.
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Neodecortech S.p.A. recently completed the acquisition of CORBETTA FIA s.r.l.’s laminate production arm. More recently, Schattdecor Group announced acquisition of the US-based Coating Company of Lexington, SC.
Décor Paper Market Key Segment
On the basis of basis weight
less than 65 gsm
65-80 gsm
81-100 gsm
above 100 gsm
On the basis of product type
absorbent Kraft paper
print base paper
other decor papers
On the basis of application
low-pressure laminates
high-pressure laminates
edge banding papers
On the basis of end use
furniture & cabinets
flooring
panelling
store fixture
Geographical Segmentation of the Decor Paper Market
North America
US
Canada
Latin America
Brazil
Mexico
Argentina
Rest of Latin America
Western Europe
Germany
France
UK
Italy
Russia
Rest of Europe
Asia Pacific Excluding Japan
China
India
ASEAN
Australia & NZ
Rest of APEJ
Middle East & Africa
GCC Countries
South Africa
Israel
Turkey
Egypt
Rest of MEA
Japan
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