The analysts at Future Market Insights (FMI) followed a multidisciplinary approach during the pandemic to study the growth and development of the Connected TV’s Market. The report features insights on the current growth dynamics and the major revenue reforms prevailing in the market as of 2020 along with the key takeaways over the forecast period 2021 to 2025.
The team of researchers at Future Business Insights are focusing on research and market study to produce different Connected TV’s Market forecasts and predictions at both national and international levels. They have considered several leads of information pertaining to the industry like market figures and merger estimations to assess and produce reliable and informative insights on the Connected TV’s Market.
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Global Connected TV’s Market: Players
Some of the key vendors identified across the value chain of global connected TV’s market include LG Electronics, Samsung Electronics, Sony Corporation and Panasonic. It has been noticed that Samsung shipped the highest number of connected TV’s during the quarter 1, 2015. Moreover, Sony still has the major connected TV’s in terms of device installed followed by Microsoft and Samsung. There are other prominent vendors dominated the global connected TV’s market which include Haier, Intel, Onida, Toshiba, Microsoft, Apple, Videocon, and others.
Global Connected TV’s: Market Segmentation
The Global connected TV’s market is segmented on the basis of applications such as internet access, entertainment, and for the purpose of education. Besides this, the global connected TV’s market is also divided on the basis of capabilities which includes internet surfing, live videos, TV broadcasting, program recording, video on demand and others. It has been observed that one of the major trends arriving in the global connected TV’s market is the rising acceptance of connected TV’s in advertising which aids advertisers in flourishing their customer base. Thus with the advent of connected TV’s advertisers can grasp the attention of viewers by placing striking advertisement such as multi-screen advertisements.
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Queries Solved
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Market Background
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