Driven by the increasing adoption of pets across the globe, demand for Cat Litter Market is expected to rise at over 5.3% CAGR between 2021 and 2031. Increasing expenditure by cat owners on care products will result in the growing demand for cat litter.
Some of the leading companies operating in the cat litter market are extensively relying on e-commerce platforms to establish their global presence. On the back of this, market players are investing heavily in promotional activities and new product launches to woo cat owners.
Demand for natural cat litter is surging exponentially. This can be attributed to the rising number of cat owners who are increasing the adoption of natural cat litter such as plant fiber litters. Increasing awareness regarding the environment also has bolstered the adoption of recyclable and eco-friendly cat litter.
Hence, the demand for pine, walnut, and corn cat litter is increasing. Steered by this, some of the leading market players are investing in research initiatives to offer eco-friendly cat litter, which also is available at an affordable price. For instance, Yesterday’s News, a brand of Nestle Purina, manufactures unscented cat litter from post-consumer waste derived from newspapers. These developments are expected to help in the growth of the market in the coming years.
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As per FMI, clumping litter will emerge as a highly sought-after product category. The report has projected clumping litter to account for over 79.3% of overall sales registered in the market through 2031.
Private label brands are likely to get increasingly popular in the market. FMI has projected the demand in the private label segment to increase at 6.3% CAGR over the course of the report’s assessment period.
“Rapid digitalization and expansion of e-commerce platforms are compelling key manufacturers to focus on product innovation and new marketing strategies such as Instagram and Facebook marketing to expand their customer base,” says the Future Market Insights analyst.
Key Takeaways from Cat Litter Market Survey
- Clumping litter will contribute to nearly 4/5th of the global market share
- Despite witnessing stagnant growth, fine clay litter will remain the most preferred form owing to the low-cost
- In terms of nature, the conventional cat litter segment will project high growth, accounting for over 60.3% market share
- As demand for cat litter is highest among adult cats, the segment accounts for roughly 78% of market revenue share through 2031
- Online retailers are expected to be the primary sales channel for the cat litter market
- The U.S. is expected to account for over 76.5% of North America’s cat litter market share
- Despite the high presence of prestigious brands across the U.K., the cat litter market is projected to grow at 2.8% CAGR
- China is identified as one of the leading manufacturers of cat litter across East Asia, holding over 38% of the market share
- In 2031, India’s cat litter market will account for 21.7% of sales across South Asia
Key Drivers
- The introduction of reusable and eco-friendly cat litter is improving the sales
- Increasing investment in research by key players to reduce production costs will drive the sales of cat litter
- The growing adoption of pets and cats, especially among millennials, will bolster the growth of the cat litter market
Key Restraints
- As silica granules are not absorbent, some cat owners have issues with hygiene and related disease which increases the expense, this might hamper the sales
- Due to the pungent and bitter smell caused by pine cat litter, many cat owners refrain from buying this cat litter, hindering the growth
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Competitive Landscape
As per Future Market Insights, Nestle Purina, The Clorox Company, Dr. Elsey’s, Kent Pet Group, and Tolsa Company are the top 5 players. New product offerings and promotional campaigns are some of the key expansion strategies adopted by the aforementioned industry players.
- In September 2021, Okocat, creator of next-generation plant and paper-based cat litter announced the expansion of its product portfolio through its online and offline franchise stores across Canada, which are available in its Pet Valu Stores.
- In July 2021, Oil Dri Corporation announced the hike in its cat litter products prices during the FQ-22 across the U.S. and Canada. Through this, the company intends to mitigate the impact of cost pressure of packaging, materials, and non-fuel manufacturing costs.
- In November 2020, Nestle Purina announced the launch of its first cat litter, Tidy Cats LightWeight Free & Clean cat litter in a durable and refillable container available all across the U.S.
Prominent players operating in cat litter market profiled by Future Market Insights include:
- Purina (Nestle SA)
- Kent Pet Group
- Dr. Elsey’s Cat Products
- Church & Dwight Co.
- Dirk Rossmann GmbH
- Fressnapf Tiernahrungs GmbH
- dm-drogerie markt GmbH + Co. KG
- Arm & Hammer (Church & Dwight)
- The Clorox Company
- Mars Incorporated
- J. RETTENMAIER & SÖHNE Gmbh + Co KG
- H. von Gimborn GmbH.
- Gruppo Laviosa Minerals Srl.
- Tolsa Company
- Others
More Valuable Insights on Market
In its latest report, Future Market Insights offers comprehensive insights on the global cat litter market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study offers incisive coverage on the global cat litter market with unbiased analysis, segmented on the basis of:
By Product Type:
- Clumping
- Non-Clumping
By Material Type:
- Clay
- Silica
- Plant Fibres
- Pine
- Paper/Wood
- Walnut
- Corn
- Others (Wheat, Grass, Pea Fibres etc.)
By Life Stage:
- Adult
- Kitten
By Nature:
- Natural
- Conventional
By Type:
- Scented/Fragrance
- Unscented/Without Fragrance
By Form Type:
- Clay
- Fine Litter
- Coarse Litter
- Silica
- Fine Litter
- Coarse Litter
- Plant Fibres
- Fine Litter
- Coarse Litter
By Price Range:
- US$5–US$10
- US$10–US$20
- Above US$20
By Sales Channel:
- Direct Sales Channel
- Indirect Sales Channel
- Hypermarkets/Supermarkets
- Multi-Brand Stores
- Pet Care Centres
- Pet Specialty Stores
- Online Retailers
- Discount Stores
- Drug Stores
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)