As is the case with humans, the form, type, and ingredients of any pet food vary according to the age and overall health of a pet.Finding food with the right water content, texture, and taste, with all the right nutrients, could be a challenge, particularly in the case of a picky senior cat.

Pet food brands are working with the veterinarians to formulate senior cat foods with the right balance of vital ingredients such as enhanced antioxidants levels, highly digestible ingredients, and adapted calorie levels to keep them healthy during the aging process.

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Senior Cat Food Market – Key Trends

With the growing trend of humanization, pets, especially seniors are increasingly seen as family members in developed countries.This has to led a major global trend for super-premium products, including a greater interest in protein and nutrients, focusing on quality ingredients, in addition to claims related to ethical and social concerns, such as environmental sustainability and animal welfare.

The distribution of senior cat food is witnessing strong growth via internet retailing. Online sales of senior cat food products have witnessed a notable rise in the last five years or so.

Market players are also responding to the rising demand for simpler labels as consumers are concerned about the food ingredients. Moreover, consumers are drawn towards labels claiming sustainability or eco-friendly practices.

Senior Cat Food Market – Growth Restraints

Senior cats with health conditions might not prefer dry food as it lacks water content which makes it easier to digest. They might have a harder time eating dry food, particularly if dental or gum issues have set in. These challenges continue to weaken demand for quality cat food.

Lack of awareness concerning blending or mixed feeding routines to maintain a healthy weight might discourage cat owners, which affects the market growth.Furthermore, the high cost associated with the premium and customized food can impact market sales.

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COVID-19 Impact Analysis

During COVID-19, the trends are ever-changing and will continue to change post-pandemic.Consumers are making fewer shopping trips and possibly switching to a different pet food brand to what’s available in store.

Moreover, the outbreak is compelling consumers to rapidly move towards the e-commerce platform as compared to the pre- COVID-19 times.

Additionally, global pet food and pet snacks production facilities are running at or near full manufacturing capacity as well as have been able to offset the majority of the supply challenges.

Senior Cat Food Market – Region-wise Analysis

North America and Western Europe are relatively mature markets yet still offer prospects, driven especially by premium and niche products.The markets will maintain good performance over the forecast period, particularly in North America where the customization trend is surging among the consumers.

Germany is the world’s top exporter and importer of cat food. While Canada is the eighth- biggest exporter in the world and its main market is the US.

The global growth in the senior cat food sectors is anticipated to be driven by the fastest growing regions such as Eastern Europe, Latin America, and Asian regions as more consumers abandon leftover food and enter the market of specialized, highly nutritious prepared pet food.

Senior Cat Food Market – Competitive Analysis

• Masterfoods
• Nestlé Purina
• Whiskas
• Dreamies
• Vitakraft
• Royal Canin
• Drools.

The brands are witnessing fierce competition in the market, with rising demand for value from customers and a growing number of new product launches.The price proposition is a strategic advantage for private label producers seeking a share of premium senior cat food sales.

Nestlé Purina continues to lead the global market and attain the largest market share due to the wide availability of its products, innovation in premium products, and huge marketing spending on its top brands such as Purina Gourmet and Purina Felix.

Blue Buffalo continues to perform well and is the most dynamic player among the leading companies in 2020 owing to its diverse product portfolio. The company is set to release four new product lines in 2020 and beyond, including two complete-and-balanced lines and two treat lines.

For instance, United PetFood, an international producer of dog & cat food acquired Effeffe Petfood. The acquisition will help United PetFood to extend its business in the Italian market and fortify its position in the international market.C.J. Foods, Inc., a custom producer of specialty dry pet food for prominent U.S. super-premium brands, took over Vita-Line Products, Inc.

The acquisition will strengthen the employee base and provide a complete portfolio of pet treats and food with international and national distribution.

Regions and Countries Analyzed in the Report

• North America (U.S., Canada)
• Latin America (Mexico, Brazil, Rest of LATAM)
• Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
• East Asia (China, Japan, South Korea)
• South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
• Oceania (Australia, New Zealand)
• Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)