Future Market Insights (FMI) in a new study has forecast the probiotic yogurt market to exhibit 6.8% Y-o-Y growth in 2021. Despite contraction registered during COVID-19 outbreak due to supply chain disruptions caused during extended period of lockdown, growth rate is expected to recover 2021 onwards. The rising focus on health and wellness is expected to drive sales uptick in the coming years.
Probiotic yogurt is the best source of good bacteria that improves health of gut. Probiotic yogurt can also be consumed by lactose intolerant population as it changes lactose into lactic acid. As the global population is still learning about the benefits of probiotic yogurt, the market is expected to grow further in the forecast period.
According to guidelines of U.S., probiotic yogurt must contain at least two strain of bacteria in it for instance, Streptococcus thermophilus, and Lactobacillus bulgaricus. Manufacturers are investing heavily in identifying the new strains of bacteria to be used in probiotic yogurt. According to researches benefits of Lactobacillus, Streptococcus, and Bifidobacterium families of bacteria are identified in probiotic yogurt and is proven to improve immunity, gut health, and overall digestive health.
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As per FMI, hypermarket/ supermarkets are anticipated to hold prominent share of market value of 40.5% in the year 2021 and is further expected to exhibit growth at 7.3% between 2021 and 2031. Hypermarket/Supermarkets such as Target, Walmart, and more are strengthening their market presence and consumer engagement thus consumers are preferring this sales channel where they can find wide options to choose from.
Besides this, manufacturers are focusing on promoting probiotic yogurt as a healthy on-the-go snacks, which is the factor that consumers find appealing and thus will drive the market further.
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Key Segments
Product Type
- Drinkable Probiotic Yogurt
- Spoonable Probiotic Yogurt
Source
- Animal-based
- Plant-based
- Soy Milk
- Almond Milk
- Coconut Milk
- Others
Nature
- Organic
- Conventional
Flavor
- Regular/Unflavored
- Flavored
- Vanilla
- Strawberry
- Blueberry
- Peach
- Others
Fat Content
- Regular/Whole Milk
- Low-fat
- Fat-free
Sales Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Online Retailers
- Wholesalers
- Grocery Stores
- Other Retail Formats
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Middle East and Africa (MEA)
- Oceania
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Key Questions Answered in the Report
Q1. Which is the most lucrative market for probiotic yogurt?
The U.S. has emerged as one of the leading markets for probiotic yogurt. Higher prevalence of obesity and incidence of chronic ailments have caused consumers to increasingly focus on health, creating sales opportunities in the U.S. probiotic yogurt market.
Q2. Which is the top-selling type of probiotic yogurt?
Spoonable probiotic yogurt is expected to be the preferred product type in the global probiotic yogurt market with the market share of more than three quarter.
Q3. Why is preferred source of probiotic yogurt?
Plant-based yogurt will continue reigning the market. Demand in this category is poised to surge due to rising prevalence of lactose intolerance besides increasing number of vegan and flexitarian population.
Q4. Which are some of the leading companies offering probiotic yogurt?
Some of the leading companies offering probiotic yogurt are Danone S.A., General Mills, Inc., Nestlé S.A., Fonterra Co-operative Group Limited, Groupe Lactalis S.A., Chobani LLC, FAGE International S.A., Mother Dairy Fruit & Vegetable Pvt Ltd., among others.
Q5. Which is more preferred channel for probiotic yogurt sales?
While hypermarkets/ supermarkets continue leading the probiotics yogurt market in terms of sales channel, sales via online channels too are expected to increase in the coming years. Rising number of online retailers will enable growth in sales via online channels.