Players in the global floral flavour market are focussing on enhancing their geographical presence by establishing new production plants and research and development centres in different geographical locations across the globe. Companies are also collaborating with suppliers, end-use industries and with others members of the supply chain for forward and backward integration in the global floral flavour market. This is one of the key findings presented in a new report published by Future Market Insights titled “Floral Flavour Market: Global Industry Analysis and Opportunity Assessment, 2017–2027.” Our analysts have observed that the floral flavour industry in developing regions such as Asia Pacific and Latin America has witnessed rapid growth due to low labour costs and low cost of raw material. In addition, high demand for floral flavours in products such as nutraceuticals, cigars, and other tobacco products leads to increasing demand for floral flavours in the global market. According to our analysis, North America is expected to remain dominant in the global floral flavour market with significant revenue share.
After a detailed study of the market, our analysts have noticed that the value share of the hibiscus segment is relatively high in the global floral flavour market with substantial growth rate. In beverages, the demand for alcoholic beverages with floral flavours such as white wine is growing at a rapid rate and the beverages segment is anticipated to contribute more than half of the total floral flavour market share, making beverages an attractive segment in the global floral flavour market.
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The floral flavour market is anticipated to grow at a moderate pace during the forecast period. As per the data found by our analysts, the increasing proclivity of consumers towards purchasing clean-label goods is likely to lead to an uptick in the demand for the naturally-sourced ingredients that floral flavours are.
Consumers are showing an aversion towards artificial flavourings while resonating with colour-enhancing and flavour-inducing natural and organic floral flavour. As a result, the demand for these flavours is likely to grow during the forecast period. Owing to this demand, the focus of manufacturers is on the development of floral products that are free from chemicals as well as artificial flavourings.
Food and beverages industry that is bringing the floral flavours from the garden to plates, cups, and glasses. Given the myriads of benefits that certain flowers hold, consumers are relying on the plant-power for improving their health. In 2018, Whole Foods declared floral flavours as one of the top trends with functional mushrooms and super powders, which has attracted more consumers towards floral flavours.
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FLORAL FLAVOUR MARKET TAXONOMY
The global floral flavour market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.
Raw Material
- Hibiscus
- Lavender
- Neroli/ Orange Flower
- Rose
- Elderflower
- Jasmine
- Cherry Blossom
- Chamomile
- Violette
Product
- Natural
- Organic
- Artificial
End Use
- Food
- Dairy
- Yogurt
- Ice-cream
- Others
- Bakery
- Sponge Cakes
- Cookies
- Breads
- Confectionary
- Snacks
- Fats and Oils
- Beverages
- Alcoholic
- Non-alcoholic
- Herbal Teas
- Soft Drinks
- Health Drinks
- Flavoured Water
- Others (Cigars, Tobacco, Pharmaceuticals, etc.)
Region
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excl. Japan (APEJ)
- Middle East and Africa
- Japan
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FREQUENTLY ASKED QUESTIONS ABOUT GLOBAL FLORAL FLAVOUR MARKET
How would the global market for floral flavour progress over the following years?
The global floral flavour market is poised for a robust CAGR over the period of forecast, 2019 – 2027. Towards the end of 2022, the market for floral flavours is most likely to surpass the million-dollar market in revenues.
Which trend is the most critical in shaping the growth of floral flavour market?
The food and beverage industry is witnessing an influx of floral flavours, greatly impacted and influenced by the shifting dietary patterns of urban consumer demographic. With the ever-growing concerns about health and wellness, consumers are inclining towards naturally-derived flavours in their food and beverage products.
Which consumer population is particularly the target of floral flavour market players?
Floral flavours are indicative of the micro-trend of premiumisation and sophistication which is prevalently followed by millennials. Food and beverage manufacturers are taking into account the changing preferences of the millennial consumer population.
Which are the most lucrative F&B categories upholding the demand for floral flavours?
Demand for floral flavours continues to bloom in various F&B product categories, including ice teas, chocolates, chips, cookies, flavoured water, flavoured spirits, and floral flavoured bakery and snack items.
Will high production costs of floral flavours continue to challenge the market growth?
High costs associated with the production, processing, and preservation of natural and organic flavours continue to challenge their market growth to a certain extent. However, manufacturing costs of floral flavours is particularly way higher than other natural flavours, which remains the longstanding limiting factor for market growth. Manufacturers are however investing efforts in price reduction.
What are the prominent players in floral flavour market up to?
The market is highly organized, particularly in developing and emerging economies. Key market players are focusing on product launches to expand their customer base, which is indicative of the growing consumer preferences for botanical flavours. New launches in the U.S. especially aim at delivering herbal and floral notes to the palate, in addition to providing relaxing properties.