Close to half a million pairs of smart shoes were sold in 2018, as indicated by a recent study of Future Market Insights (FMI). An average 22% Y-o-Y growth is envisaged for the revenue of smart shoe market, over the coming years. More than 1/3rd of the global sales of smart shoes is accounted by North America, followed by Europe. FMI’s report prompts at significantly high potential for smart shoe market in APEJ.
Functionality & Feature Upgrade – Key to Succeed in Smart Shoe Industry
As increasing consumer proclivity for health and fitness related products has been elevating the prospects of smart wearables landscape, it is highly likely that smart shoes will also establish a firmer base in coming years. Functional capabilities of smart shoes tracking the data of running or walking, running routes, calories burned, and activity speed will continue to place smart shoes in today’s desirable products category.
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Other important technologies such as GPS navigation are also likely to uplift applicability of smart shoes in the tech savvy age. According to FMI’s analysis, navigation shoes will remain bestselling in the smart shoe market, accounting for more than half of the global smart shoe sales. Step counting smart shoes are also cited as a popular category among consumers of smart shoes.
With leading manufacturers of smart shoes concentrating on enhancing overall customer experience by investing more efforts in improving the cushioning effect, stability, road-holding ability, breathability, shock absorption, and light weight, the report is anticipating more innovation in the smart shoe industry, translating into higher traction for innovative offerings in the smart shoe category.
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Key Manufacturers of Smart Shoes Preferring Technological Collaborations, Targeting New Product Launches
The market is dominated by global brands such as Under Armour, Nike, and Puma among others. However, the study highlights that Chinese players have been strategizing on strengthening their market footprint, recently, boosting the level of competition further. Moreover, relatively smaller, private-label brands are securing their position in the global smart shoe market by offering competitively priced products, which is likely to emerge as a point of concern for industry giants in the long run.
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Key Segment
By Type
- Step Counting Shoes
- Positioning shoes
- Navigation shoes
By End Use
- Adult
- Children
- Aged
- People with Disabilities
By Sales Channel
- Multi-Brand Stores
- Exclusive Outlets
- Online Retailers
Region
- North America
- Latin America
- Europe
- Japan
- APEJ
- MEA