Labels play an important role at every stage of the value chain of consumer products. Labels are an important tool for promoting a company’s brand. Labels are also useful because they contain some important information about product attributes, such as manufacturer details, contents and ingredients, and specifications for use. In addition to providing this important information, labels also contain elements of marketing communications.
This communication helps achieve the manufacturer’s goals from a marketing standpoint as the product reaches retail outlets. Labels also contribute to building the brand value of a particular product by adding aesthetic value to the product. Labels help consumers differentiate a product and increase the overall value of the product. Labels are applied to a variety of substrates such as paper, glass, plastic, etc.
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Global Label Market: Forecast Analysis
Future Market Insights has published a new research report titled ‘Labels Market: Global Industry Analysis (2012-2016) and Opportunity Assessment (2017-2026)’ which includes an analysis of the various segments of this market in key regions across the globe . According to this research report, the global label market is projected to grow at a moderate CAGR during the evaluation period and is projected to reach a market value of nearly US$59,500Mn by 2026.
Global Label Market: Segmentation Insights
The global label market is segmented on the basis of product type, material type, end use, and region.
- By product type , self-adhesive labels are expected to become the largest sub-segment valued at nearly US$21,150Mn at the end of 2017, exhibiting a CAGR of 4.0% during the 2017 valuation period. -2026
- By material type, plastics films are projected to become the largest sub-segment in terms of value and are expected to be valued at nearly US$ 36,150Mn at the end of 2026, poised to exhibit a CAGR of 3.9% over the valuation period. .
- Based on end use, food is projected to be the largest sub-segment in terms of value, expected to be valued at nearly US$16,600 million by the end of 2017, at a CAGR of 4.3% during the valuation period.
- By region, APEJ is expected to lead the global label market in terms of 2017 revenue, with a value of approximately US$10,400 Mn by the end of 2017. The APEJ regional market is poised to exhibit a CAGR of 5.7% during the evaluation period.
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Global Label Market: Competitive Landscape
The research report on the Global Labels Market consists of specific sections dedicated to studying the competitive landscape of this market in which the key players operating in the market have been profiled. This section also contains important information about the company such as company overview, key financials, geographic scope, SWOT analysis, key strategies, etc. Companies included in this study include WS Packaging Group, Inc., UPM Raflatac, Avery Dennison Corporation, Brady Worldwide, Inc., CCL Industries, Inc., Fuji Seal International, Inc., 3M Company, Herma Gmbh, Lintec Corporation, and Bemis Company.
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