Floriculture market revenues are set to reach US$ 40 Bn by 2019 end, further progressing at a robust CAGR through 2029. Majorly contributed by cut flowers, the market for floriculture will particularly thrive on the back of booming popularity of edible flowers that has been observed over the recent past.
The floriculture market is characterized by the presence of a large of number of SMEs (Small & medium-sized enterprises), with a lack of a sophisticated trading system that restricted efficient contact of local growers with global consumers. These SMEs have shifted from conventional logistic services to virtualized trade network to ensure seamless supply of flowers.
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Shift to virtualized trade network also enables better logistics co-ordination and information availability in the floriculture supply chain, enables all participants in the supply chain to access real-time information available in the floriculture supply chain, ensuring smooth, cost-effective, and faster deliveries of floriculture products. This is essential in case of cut flowers, given their time of degradability.
Additionally, demand for cold chain protocols is rapidly growing among B2B flower buyers as proper cold chain management has a positive effect on product quality and shelf life of floriculture products, which leads to higher profits. Thus, companies focus on establishment of cold chain protocols, which is anticipated to be vital for long-term growth in the foreseeable future.
FLORICULTURE MARKET: STRUCTURE ANALYSIS
- The global floriculture market represents a fairly fragmented competition landscape, where majority of the key players maintain their strategic focus on increasing production of flowers, improving product quality and offering unique varieties of flowers, obtaining certification and improving their market position.
- Companies have started shifting their production of flowers from countries that are traditional consumers and growers towards other new producing countries, mainly developing countries, attributable to advantageous factors such as low labor costs, favorable climate conditions, availability of land, and fiscal incentives.
- Florance Flora is one of the leading floriculture companies that supplies young plants for cut flowers, potted plants, and vegetable seeds worldwide. It has around 7 farms across India with over 200 acres of farmland, which consists of 75 acres of protected cultivation in greenhouses.
Major Key Players:
Prominent players in the global floriculture market are Tropiflora Ltd., Forest Produce Ltd., Selecta Cut Flowers S.A.U., Native Floral Group, Tropical Foliage Plants, Inc., Oserian Group, Esmeralda Farms, Marginpar BV, DOS GRINGOS, LLC, Flamingo Horticulture Ltd., Danziger Group, Florensis Flower Seeds UK Ltd., Verbeek Export B.V., Florance Flora, Karuturi Global Ltd., and others.
Players in the floriculture industry are focusing on Asia for production and sales of commercial floriculture products, owing to significant rise in demand for low cost flowers in this region. Companies are also entering various strategic partnerships with domestic players to expand their market footprint.
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By Segment:
The global floriculture market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.
Product
- Cut Flowers
- Cut Foliage
- Plants
- Propagation Material
Flower
- Rose
- Chrysanthemum
- Tulip
- Lily
- Gerbera
- Carnations
- Texas Bluebell
- Freesia
- Hydrangea
- Others
End Use
- Personal Use
- Institutions/Events
- Hotels, Resorts, & Spas
- Industrial
Sales Channel
- Direct Sales
- Specialty Stores
- Franchises
- Florists & Kiosks
- Supermarkets/Hypermarkets
- Independent Small Stores
- Online Retailers
- Other Sales Channel
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle-East and Africa
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Future Market Insights, in its new offering, provides an analysis of the global floriculture market, presenting historical demand data (2014-2018) and opportunity assessment for the period of 2019-2029. The report on the global floriculture market reveals compelling insights on the basis of product type (cut flowers, cut foliage, plants, and propagation material), flower type (rose, chrysanthemum, tulip, lily, gerbera, carnations, Texas bluebell, freesia, hydrangea, and others), end use (personal use, institutions/events, hotels/resorts/spas, and industrial), and sales channel (direct sales, specialty stores, franchises, florists & kiosks, supermarkets/hypermarkets, independent small stores, online retailers, and other sales channel), across seven major regions.