Apparel is one of the oldest and dynamic industry in the world. Most of the countries manufactures textile and apparel for global market. Thus, over the last few years, the geographical distribution of production in the apparel and textile industries have changed dramatically.

More than 60% of the global clothing exports are manufactured in developing countries. Moreover, due to increasing global warming consumers are leaping on high quality winter wear than ever before and companies are also developing winter wear with high quality to meet consumers demand. Consumers are demanding for branded winter wear products as they are influencing by commercial advertisements, entertainment channels, movies, and considering it as a higher quality products.

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Companies are also focuses on adopting various marketing strategies such as celebrity endorsement, product premiumization, marketing campaign, events, expanding digital presence to connect direct to customers. These factors are likely to accelerate the growth of global winter wear market in the near future.

For instance, in 2018, Eddie Bauer, LLC expanded its footprint in Austria to increasing market penetration in winter wear market. Company now also offers online services, free returns, and low shipping cost on all of its products offering in the country. Also, in 2016, the company launched its limited edition Eddie Bauer Originals Collection. The collection includes, jackets, sweaters and flight suits. These products were designed for both men and women, and were made available at online stores as well as some of the selected stores.

In the global winter wear market companies across the globe are focusing on launch of new products with latest fashion and high quality along with expanding market presence through establishing new manufacturing facilities as well as sales channels to reach potential customers, which are a key factors driving demand for winter wear across the globe. Also, favorable trade policies, growing apparel production globally rise in per capita income, favorable demographics, and shifting consumer preference to branded products boosts the demand for winter wear market during the forecast period.

Major Key PLayers:

Key manufacturers in the industry include Gap Inc.; VF Corporation; Columbia Sportswear Company; The North Face, Inc.; Patagonia, Inc.; Zara SA; Arc’teryx Equipment, Inc.; Recreational Equipment, Inc.; American multinational corporation Gap Inc.; and Crew Group, Inc. For instance, in November 2018, Eddie Bauer, LLC opened a new manufacturing facility in Austria for winter wear products in market. Some of the prominent players in the winter wear market include:

• Gap Inc.
• VF Corporation
• Columbia Sportswear Company
• The North Face, Inc.
• Patagonia, Inc.
• Zara SA
• Arc’teryx Equipment, Inc.
• Recreational Equipment, Inc.
• American multinational corporation Gap Inc.
• Crew Group, Inc.

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Factors such as increasing population, rise in adoption of e-Commerce for selling products globally has led to a surge in the growth of B2C business in the various domains. Over the years, there is drastically change in consumer behavior, and consumers are more shifting towards seeking about products online, and purchasing various products, such as FMCG products, clothes, and others, through e-Commerce attributed to the growth of winter wear market, globally. Growth of global online sales channel along with increasing winter wear product portfolio through new product launch is projected to further accelerate the growth of global winter wear market. Also, the frequently introduction of winter wear targeting men consumers is creating considerable opportunity in the global winter wear market.

In winter wear market manufacturers have also adopted various key differentiation strategies to have a competitive edge with an objective to outperform their competitors. Beside the size of population and per capita spending, other key factors driving the growth of winter wear market are population density, downstream industry effectiveness, and changing economic policies as well as business legislation.

By Segment:

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global winter wear market report on the basis of product, end-user, and region:

• By Product
  • Coats & Jackets
  • Sweaters & Cardigans
  • Shawls & Scarves
  • Others
• By End-User 
  • Men
  • Women
  • Children
• By Region:
  • North America
  • Latin America
  • Europe
  • Japan
  • APEJ
  • MEA

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In February 2018, Ministry of Supply- the Boston Company, introduced a novel winter wear jacket ‘mercury intelligent heated jacket’ that can be voice controlled. This winter wear heated jacket have an internal heating system that automatically heats to the right temperature and learns consumer behavior to get better over time. This innovative winter wear jacket helps in keeping consumer warm even in sub-zero temperatures. The heated winter wear jacket has alexa control and is also connected via Bluetooth to the mobile phone which allow consumer to adjust the temperature using the app.

Moreover, increase in penetration of organized retail sector, rise in income level, favorable demographics in the developing countries are another factor accelerating the growth of winter wear market in the near future. Also, abundant availability of raw materials such as wool, silk, cotton, and others in developing countries for the production of apparels and other textile products coupled with significant investments are being made by government under various schemes to encourage more private equity firms as well as train workforce in developing economies are some of the drivers to winter wear market.