The global traditional toys and games market size is projected to grow at 4% CAGR between 2021 and 2031. As per Future Market Insights (FMI), the sales of traditional toys and games will top US$ 90 Bn in 2021.
Demand for conventional toys and games is picking up as parents become increasingly aware about the cognitive benefits of building toys. While mobile-based gaming is expected to enjoy the limelight, increasing availability of traditional toys via online channels will continue supporting the traditional toys and games market growth.
According to the study, the sales of traditional toys and games represented 25% to 35% of the global toys and games market in 2020. Sales of outdoor and sports toys, besides electronic games will rise over the assessment period, driving the overall market through 2031.
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Cognitive development in children involves thinking skills, the ability to process information and a basic understanding of how the world works. Toys and games naturally offer opportunities for children to practice different thinking skills, such as cause and effect, imitation, symbolic thinking and problem solving.
For instance, when a teacher guides children how to use simple objects like pots and pans as drumming instruments, they imitate the teacher and make a sound of their own. Offering opportunities like this allows children to practice imitation, understand cause and effect and to discover new elements.
Sensory play helps stimulate a child’s senses, develops hand-eye coordination and encourages interaction. Problem solving toys such as light-up mats, stackers and blocks and others help children figure out cause and effect, and boost their confidence through trial and error while promoting movement.
Besides this, themed playsets, construction sets and dolls help children develop their recognition skills. These toys also assist with language development by reinforcing the names of colors and shapes.
Consumers, especially millennial parents, are widely recognizing the need for traditional toys and games for the development of their children’s cognitive abilities. These toys are being used not only in schools but also at homes, preschools, playpens, and babysitting facilities. Owing to these factors, sales of traditional toys and games are expected to propel at a remarkably over the forecast period.
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By Segmentation:
By Product Type:
- Games/Puzzles
- Infants/Toddlers/Preschool Toys
- Plush
- Outdoor & Sports Toys
- Model Vehicles
- Dolls
- Construction sets
- Art and Crafts
- Remote control toys
- Educational toys
- Dress up and role play
- Ride on vehicles
By Material:
- Plastic
- Textile
- Metal
- Wood
By Age Group:
- 0-18 months
- 19-36 months
- 3-4 years
- 5-8 years
- 8-10 years
- 11-14 years
By Sales Channe:
- Hyper/Super market
- Online
- Franchised Outlets
- Departmental Stores
- Others (Discounters, variety stores)
Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
Sales of traditional games and toys increased at a 4% CAGR between 2016 and 2020, finds FMI. Due to the lockdown restrictions imposed to curb the COVID-19 outbreak, demand for traditional games and toys for at-home entertainment increased at a significant pace.
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As physical stores were temporarily shut down, manufacturers actively shifted towards online sales channels to keep sales of traditional toys and games afloat. As per the report, the global traditional toys and games market registered year-over-year growth by 2% between 2020 and 2021.
Conventional toys are games are often crucial to support early childhood education in classrooms. Teachers use traditional toys such as puzzles, construction sets, and other educational toys to stimulate play and cognitive development. These toys also help keeping children engaged and boost their curiosity and ability to explore and grasp knowledge about new shapes and elements.
Major Key Player:
- Dream International Limited
- Hasbro, Inc.
- Jakks Pacific Inc.
- Mattel, Inc.
- Lego A/S
- BANDAI NAMCO Holdings Inc.
- LeapFrog Enterprises, Inc.
- Spin Master Corp
- Tomy Co., Ltd.
- Playmates Toys Limited
- Games Workshop Group PLC
- Kids Ii Inc.
- Madame Alexander Doll Company LLC
- Mega Brands Inc.
- Melissa & Doug Inc.
- Funskool (India) Limited
- Funko LLC
- K’NEX Brands, L.P.
- Ravensburger AG
- MGA Entertainment, Inc.