Global baby bath and shower product sales is expected to grow at a healthy CAGR of over 6.5% during the study forecast period 2021-2031, despite a period of subdued growth in 2020, according to a latest study by ESOMAR-certified market research firm, Future Market Insights (FMI). The research study tracks baby bath and shower product sales in 20+ countries, offering a lucid analysis on how growth trend will unfold.
As per FMI analysis, baby bath and shower products market outlook remains positive with sales projected to rise at 6.5% CAGR between 2021 and 2031. Baby bath and shower products demand showcased 5.5% year on year growth in 2021 over 2020. The overall market valuation is projected to surpass US$ 2.24 Bn in 2021.
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The U.S. has emerged as an exceptionally lucrative market for baby bath and shower products. After bucking initial challenges posed by COVID-19 outbreak, the U.S. market will register 1.8% year on year in 2021. Across North America, the overall baby bath and shower product market demand will top US$ 536.3 Mn by 2031.
Biotechnology expertise is being used by the players to build high-performance baby bath and shower products, attracting a large number of customers. The use of such expertise is prominent in the highly competitive industry with great investment in research and development facilities.
For example, Massey Medicinals Company offers the ‘Candida Freedom’, a handcrafted product line, which includes biodegradable soaps and bath salts. These products contain probiotic lactospore, a Sabinsa Corporation-developed bacillus coagulans strain.
Furthermore, due to their proven benefits, ensuring safe and radiant skin, products based on micro-biome technology are in high demand. JooMoo Ltd., for example, produced a baby body wash with its own Microbiota Immune Response Control (MIRR) technology.
This ‘three-in-one’ product, is offered on various sales platforms and are designed to cleanse, disinfect, and moisturise the baby skin. As a result, the growth of the bath and shower products industry is likely to be aided by the introduction of biotechnology.
FMI in its latest study has forecasted the market to rise at a CAGR of 6.1% between 2021 and 2031, in terms of volume of sales.
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By Segment:
By Product Types:
- Shampoo
- Conditioner
- Soap and shower gel
- Others
By Price:
- Premium baby care products (>US$ 50)
- Mass baby care products (US$ 0-US$ 50)
By Sales Channel:
- Hypermarkets/ Supermarkets
- Specialty Stores
- Multi-brand Stores
- Online Retailers
- Wholesalers & Distributors
- Other Sales Channels
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
Supply chain disruptions caused amid lockdown imposed to contain COVID-19 had buckled baby bath and shower products market growth rate. Product deliveries have been hampered or delayed as successive waves of the novel coronavirus compelled policy-makers to tighten their restrictions.
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However, baby care products being essentials, continued gaining traction amid pandemic, albeit gradually. The availability of baby care products such as shampoos and soaps in medical centers, which remained operational throughout lockdown, resisted the highly expected negative impact on the baby bath and shower product industry.
Despite the tough circumstances, economies are gradually recovering. As supply and distribution networks recover, company operations have started to advance steadily. In light of this, the pandemic is unlikely to have a long-term effect on the global industry for baby bath and shower products.
Major Key Player: