The analysts at Future Market Insights (FMI) followed a multidisciplinary approach during the pandemic to study the growth and development of the Influencer Marketing Market. The report features insights on the current growth dynamics and the major revenue reforms prevailing in the market as of 2020 along with the key takeaways over the forecast period 2021 to 2031.

The influencer marketing market is estimated to grow US$ 6.0 Bn by 2021, at a CAGR of more than 20% during the assessment period 2021-2031. Influencer marketing is a discipline of digital marketing which involves endorsements and product mentions from the social media influencers, to build high trust in the brand’s potential customers. Demand for influencer marketing will witness steady growth in short-term, with optimistic growth outlook in the long-run. Unable to measure effectiveness of the campaign will mean limited opportunities in near future, however, increase in number of users of social media platform will provide momentum, in the influencer marketing approach.

The team of researchers at Future Business Insights are focusing on research and market study to produce different Influencer Marketing Market forecasts and predictions at both national and international levels. They have considered several leads of information pertaining to the industry like market figures and merger estimations to assess and produce reliable and informative insights on the Influencer Marketing Market.

Rise of Influencer Marketers to Promote Branding

Influencer marketing around the globe have been impacted by COVID-19 positively. Consumers are, therefore, looking to find credible people, thereby making micro influencers more relevant than ever. This has created new opportunities for the brands to engage with their audience with the help of new ways of digital marketing, such as influencer marketing. According to a recent survey by influencer marketing platform Zefmo, nearly 92% marketers turned to influencer marketing campaigns in the year 2020.

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Who are the Key Influencer Marketing Vendors?

Some of the leading vendors of Influencer marketing include

• IZEA Worldwide
• Quotient Technology Inc.
• Launchmetrics
• JuliusWorks, Inc.
• Traackr, Inc.
• Upfluence Inc.
• Klear
• AspireIQ
• CreatorIQ
• Mavrck
• Impact Tech, Inc.
• Brandwatch
• Linqia, Inc.
• Onalytica
• Social Beat Digital Marketing LLP
• ExpertVoice Inc.
• Lefty

Key Segments of Influencer Marketing Market

By Component:

• Influencer Marketing Platform
• Services
  • Digital Marketing Consulting
  • Deployment and Integration
  • Support and maintenance

By Application:

• Campaign management
• Influencer relationship management
• Analytics and reporting
• Compliance management
• Others

By Enterprise Size:

• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)

By Vertical:

• Fashion and lifestyle
• Retail and consumer goods
• Health and wellness
• Banking and finance
• Travel and tourism
• Other

 

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Europe Demand Outlook for Influencer Marketing

The influencer marketing in Europe is largely driven by the Western European counties, which contributes to the major share in the overall European digital marketing spend.  The digital marketing spending in Western Europe in 2021 is projected to be nearly $72 Bn, with major driver being the COVID-19 pandemic resulting in rise in digital media usage and audience.

Queries Solved

• What is the size of the overall Influencer Marketing Market in the Technology Market and its segments?
• What are the key segments and sub-segments in the market?
• What are the key drivers, restraints, opportunities, and challenges of the Influencer Marketing Market in the Technology Market, and how they are expected to impact the market?
• What are the attractive investment opportunities within the Influencer Marketing Market in the Technology Market?
• What is the Influencer Marketing Market in the Technology Market size at the regional and country-level?
• What are the key market players focusing on?
• What are the strategies for growth adopted by the key players in Influencer Marketing Market in the Technology Market?
• What are the recent trends in Influencer Marketing Market in the Technology Market? (M&A, partnerships, new product developments, expansions)?
• What are the challenges to the Influencer Marketing Market in the growth of the Technology Market?
• What are the key market trends impacting the growth of the Influencer Marketing Market in the Technology Market?

 

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Market Background                             

Reasons to Buy the report

• The report includes authentic analysis of the market and the present developing trends in the market affecting the growth. FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. This ensures that the data collected is from highly reliable sources.

 

• We provide accurate insights on various market trends to enable businesses to make informed and beneficial decisions to attain competitive edge over key players.

 

• Our analysts provide detailed market segmentation along with useful insights and extensive reports that other companies fail to include. The report comprises the market trends, key players and shift in the demand throughout the forecasted period.