The global non-thermal pasteurization market size is expected to reach US$ 5.5 Bn by the end of 2030. According to the report, rising concern for food safety with growing demand for processed food containing active ingredients and consumer preferences for tastier and additive-free food is the major reason for boosting up the demand. The report offers a comprehensive overview of the market, covering key growth drivers, restraints, opportunities, and prevailing trends. It uses unique research methods to offer the most accurate analysis of the market.
KEY RESEARCH FINDINGS
- Non-thermal pasteurization is gaining popularity as a preferred technology for food processing for converting raw food items into products that are suitable for human consumption
- Non-thermal pasteurization does not expose the food to high temperatures which helps to retain the taste, nutritional value of the food and appearance. The technology also helps to kill pathogens keeping the food safe
- The increasing use of HPP in shellfish, sliced meat, vegetables, fruit, poultry, fish, juices & smoothies, ready-to-eat meals, sauces & salsas, and others is expected to drive the market
- The non-thermal pasteurization food segment is expected to account for the largest share due to the growing use of HPP in meat products, fruits, cheese and ready-to-eat meals
- High growth is expected in the North America non-thermal pasteurization market
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It includes in-depth insights into the non-thermal pasteurization market. Some of these are:
- The estimated value of the market was at US$ 1.1 Bn in 2020. Through the course of the report’s forecast period, the market is exhibited to show a steady pace of growth
- North America region dominated the global non-thermal pasteurization market where as the Europe region held the second dominant position in the market
- North America is dominates the non-thermal pasteurization market because of rising health consciousness among people related to food product
- Europe has seen considerable growth as a result of increasing use of meat and beverage products in Spain, the U.K., and other nations, attracting numerous food companies to embrace non-thermal processing technology to manufacture safe and natural goods without added preservatives
- Beverages segment to exhibit high demand
“Customer preference for tastier and additive-free food items with extended shelf-life, natural colour & taste is increasing the sales of premium & cold pressed juices, thereby increasing demand in the market. Additionally, better understanding about food safety with increasing demand for processed foods containing active ingredients will enable growth in the coming years,” said a lead analyst at FMI.
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Lowered Production Due to COVID-19 Outbreak will Impact Growth
As demand decreases and the coronavirus spreads, supply-chain disruptions are making the companies suffer. The non-thermal pasteurization market is negatively affected by coronavirus due to the lockdown. Prices are declining due to less export activity. Lowered production and dwindling sales in non-thermal pasteurization companies are expected to have adverse impact on the overall market. With worsening business sentiment and the widespread shutdown of production sites in key markets, the non-thermal pasteurization market is likely to experience a sharp decline in revenue.
Who is Winning?
Key players operating in the global non-thermal pasteurization market include Bosch, Emerson, Bühler, Hiperbaric España, Avure Technologies, Chic Freshertech, Elea Technology, Pulsemaster, Star, Dukane, Symbios Technologies, CHIC Foods Co. Ltd., Avure Technologies, Hormel Foods Corporation, Hain Celestial Group and American Pasteurization Company. In order to improve their market place on the global non-thermal pasteurization market, key players now concentrate on strategies such as product innovations, mergers & acquisitions, new technologies, joint ventures, collaborations and partnerships.
Get Valuable Insights into Non-Thermal Pasteurization Market
Future Market Insights, in its new report, presents an unbiased analysis of the global non-thermal pasteurization market, covering historical demand data and forecast figures for the period between 2020 and 2030. The study divulges compelling insights into growth witnessed in the market. Based on the technique, the global non-thermal pasteurization market is segmented into HPP, PEF, MVH, irradiation, and ultrasonic. On the basis of application, the market is segmented into food, beverages, pharmaceuticals, and cosmetics. Regionally, the market can be segmented into North America, Latin America, Europe, East Asia, South Asia, Oceania and MEA.
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KEY RESEARCH FINDINGS
- Non-thermal pasteurization is gaining popularity as a preferred technology for food processing for converting raw food items into products that are suitable for human consumption
- Non-thermal pasteurization does not expose the food to high temperatures which helps to retain the taste, nutritional value of the food and appearance. The technology also helps to kill pathogens keeping the food safe
- The increasing use of HPP in shellfish, sliced meat, vegetables, fruit, poultry, fish, juices & smoothies, ready-to-eat meals, sauces & salsas, and others is expected to drive the market
- The non-thermal pasteurization food segment is expected to account for the largest share due to the growing use of HPP in meat products, fruits, cheese and ready-to-eat meals
- High growth is expected in the North America non-thermal pasteurization market
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