Future Market Insights (FMI) announced the release of the latest report titled, “POU Water Purifiers Market: MENA Industry Analysis and Opportunity Assessment 2014 – 2020”. FMI estimates that the Point of Use (POU) water purifier market in the Middle East and North Africa is expected to reach US$ 471 Mn at a CAGR of 7.6% from 2014 to 2020.
Residential water purification system includes point of use water purifiers (POU), point of entry (POE) water purifiers, portable water purifiers. Moreover, the demand for POU water purifiers is high among consumers in the MENA region as compared to POE and portable water purifiers.
In the POU water purifiers market, products with high purification capabilities such as a combination of reverse osmosis (RO) and Ultraviolet (UV) technologies are more preferred. It has also been observed that a majority of the demand is coming from urban centers in GCC when compared to the entire MENA region.
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MENA POU Water Purifiers Market Segments
The POU water purifiers market is segmented on the basis of technology which includes RO, UV, and media-based. RO technology-based water purifiers segment is estimated to account for slightly over 40% of the total POU water purifiers market in the MENA region in 2014. Media-based water purification, which is a conventional water purification technology has also witnessed technological advancements and is estimated to display a CAGR of 9.3% during the forecast period, in terms of volume. The third technology, UV-based water purifiers, is estimated to exhibit a sluggish growth rate during the forecast period due to its limitation in removing only organic contaminants from water. Additionally, UV-based water purifiers are also priced higher in comparison to media-based water purifiers, and hence the product preference for UV-based water purifiers is comparatively low.
Region-wise, the Kingdom of Saudi Arabia (KSA), United Arab Emirates (UAE), Turkey, Israel, Egypt, and Algeria are promising markets for POU water purifiers. In addition, a cumulative scenario has been highlighted for the rest of MENA (includes smaller countries like Kuwait, Jordan, etc.). Among the aforementioned regions, the Kingdom of Saudi Arabia is estimated to be the prominent market for POU water purifiers, followed by Turkey, due to its growing population and rapid urbanization, and increasing awareness for safe drinking water forecast period.
In addition, penetration of bottled water is a challenge for the POU water purifiers market in Anatolia. As a result, Anatolia is estimated to demonstrate a sluggish growth rate in the near future. Furthermore, the POU water purifiers market in UAE is anticipated to reach 149.2 thousand units by 2020, exhibiting a CAGR of 10% between 2014 and 2020.
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MENA POU Water Purifiers Market Drivers and Restraints
Deteriorating water quality, the rising cost of bottled water, increasing population coupled with increasing per capita income are some of the prominent factors which will catalyze the point of use of water purifiers in the region. Though the MENA market is attractive in terms of absolute dollar opportunity, low awareness about safe drinking water and product unavailability are major challenges for the MENA POU water purifier market.
MENA POU Water Purifiers Market Competitive Landscape
Key players operating in the MENA water purifier market are LG, Eureka Forbes, Strauss Water, Panasonic, WaterLife, and Complex. The report sheds light on their key growth strategies and recent developments. In addition, the report also discusses the value chain followed by multinational companies in MENA for POU water purifiers.