Surpassing global market revenues of US$ 850 Mn in 2019, sales of floral flavours will see momentous growth over the course of following years. During 2019 – 2027, global floral flavour market is poised for a CAGR of over 7%, as projected by a new Future Market Insights (FMI) study.

Consumers are showing interest in unconventional and authentic flavours in their food and beverage products offering unique mouthfeel. The number of products containing floral flavours has increased multifold from 2015-2018, as they account for a sensorial effect and deliver novel and interesting taste experiences to consumers.

Key Takeaways – Floral Flavour Market Study

• Consumers seek products that have their roots in a pre-industrialized food system that is centered around whole, natural, and unrefined ingredients. Floral flavours match the growing consumer’s interests in authenticity of their products. Thus, floral flavours are witnessing a surge in demand.
• In 2019, Firmenich SA, a privately-owned flavour and fragrance company, declared hibiscus as the Flavour of the Year, based on the increasing appeal of usage of hibiscus in food and drinks. Hibiscus is gaining traction in the flora flavour industry due to its appealing attributes, like the pleasant aroma coupled with a touch of tangy profile.
• Besides, the hibiscus-based floral flavour is gaining popularity in applications such as beer, yogurt, chocolates, and tea, especially in the United States, Mexico, Brazil, and Denmark, with growth also taking place in Italy and Spain.
• Beverages sector contributes more than half of the total floral flavour market share. Floral flavours are appearing in revitalizing, healthy product launches. Lavender, rose, jasmine, elderflower, and hibiscus flavours are witnessing significant demand, predominantly for use in soft drinks.
• Frequent new launches in the alcoholic beverages category are progressively featuring floral flavours to gain greater consumer traction and achieve marketing differentiation.
• Europe and North America will be significant in the global floral flavours market over the forecast period. The demand for floral flavours has especially impacted the European flavour industry.

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Consumers are increasingly looking for healthier, authentic, and natural-tasting infused beverages, fusion drinks, and floral-infused RTD coffee. Thus, new entrants seeking to establish their position in the floral flavours market must focus their efforts on the beverage industry.

Botanicals Trending Floral Flavour Space

New floral flavours are emerging to witness increasing demand from the food and beverage industry. With an increasing assortment of floral flavoured mixers and edible flowers, food and beverage manufacturers are experimenting with amalgamation of floral flavours to eventually create unique recipes. The increase witnessed in manufacturers’ investments into floral flavours is indicative of the fact that the botanical flavour trend is here to stay in the long run.

Europe Remains Important Market for Investors

European markets are rapidly witnessing new product launches featuring infused floral flavours in vast products ranging from chocolates, snacks, yogurts, beverages, and many more. In the United Kingdom, Rowntree released fruit and flower-infused pastilles, whereas, in Germany, Alpro launched orange blossom-flavoured apricot soy yogurt. Fermè, an Italian fruit supplier company, launched vegan cheese with fermented cashews preparation, infused with flowers and herbs in the U.K.

Manufacturers Augmenting R&D Investments to Develop Application-specific Flavours

Key players operating in the flavour industry are investing more in research and development activities to upscale their floral flavour production capacity and to provide consumers with unique blends of floral flavours. Flavour manufacturers are strengthening their partnership with end-user industries to meet the growing demand for innovation in food and drink offerings.

• In April 2016, Givaudan S.A., a leading flavour manufacturing company in Switzerland invested US$ 126Mn to open an innovation center in Switzerland.
• In July 2016, Takasago International Corporation invested towards a new development center for flavours and fragrances in Mexico, to enhance its product portfolio and presence in Latin America.

Know More About What the Report Covers

Future Market Insights, in its new offering, provides an unbiased analysis of the global floral flavours market, presenting historical demand data (2016-2018) and forecast statistics for the period from 2019-2027. The study divulges compelling insights on the floral flavours market based on the raw material (hibiscus, lavender, neroli/orange flower, rose, elderflower, jasmine, cherry blossom, chamomile, and violette), end-use (food- dairy, bakery, confectionaries, snacks, fats and oils, and beverages- alcoholic beverages and non-alcoholic beverages), and product type (natural, organic, and artificial) across seven major regions.

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FREQUENTLY ASKED QUESTIONS ABOUT GLOBAL FLORAL FLAVOUR MARKET

How would the global market for floral flavour progress over the following years?

The global floral flavour market is poised for a robust CAGR over the period of forecast, 2019 – 2027. Towards the end of 2022, the market for floral flavours is most likely to surpass the million-dollar market in revenues.

Which trend is the most critical in shaping the growth of floral flavour market?

The food and beverage industry is witnessing an influx of floral flavours, greatly impacted and influenced by the shifting dietary patterns of urban consumer demographic. With the ever-growing concerns about health and wellness, consumers are inclining towards naturally-derived flavours in their food and beverage products.

Which consumer population is particularly the target of floral flavour market players?

Floral flavours are indicative of the micro-trend of premiumisation and sophistication which is prevalently followed by millennials. Food and beverage manufacturers are taking into account the changing preferences of the millennial consumer population.

Which are the most lucrative F&B categories upholding the demand for floral flavours?

Demand for floral flavours continues to bloom in various F&B product categories, including ice teas, chocolates, chips, cookies, flavoured water, flavoured spirits, and floral flavoured bakery and snack items.

Will high production costs of floral flavours continue to challenge the market growth?

High costs associated with the production, processing, and preservation of natural and organic flavours continue to challenge their market growth to a certain extent. However, manufacturing costs of floral flavours is particularly way higher than other natural flavours, which remains the longstanding limiting factor for market growth. Manufacturers are however investing efforts in price reduction.

What are the prominent players in floral flavour market up to?

The market is highly organized, particularly in developing and emerging economies. Key market players are focusing on product launches to expand their customer base, which is indicative of the growing consumer preferences for botanical flavours. New launches in the U.S. especially aim at delivering herbal and floral notes to the palate, in addition to providing relaxing properties.

About FMI

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, the global financial capital, and has delivery centers in the U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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